GfK Insights Blog

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Recent Posts

The vehicle is no longer solely the province of the automotive manufacturer

April 16, 2015 by in Automotive

Safety, economy and entertainment are the three main benefits of the connected car. They are the advantages that drivers appear ready and willing to embrace, but less willing to pay more for. So which companies will benefit most from the new value chain the connected car will create?

So far, car manufacturers have tended to use digital technology to enhance the in-car entertainment experience. But more recently, attention has moved to connecting cars to external sources for safety, telematics and infotainment. These benefits are easy to communicate, and data from our multi-country Connected Car study shows significant interest in a range of possible new vehicle concepts, particularly amongst younger auto/technology engaged consumers.

6 tips to improve the conference mobile app and keep attendees coming back

April 15, 2015 by in Technology

Conferences are about making connections: connections with your peers, new techniques, and trends in the field. With the introduction of dedicated conference mobile apps, these connections can be made easier and more seamlessly. But, in my experience, some conference apps have fallen short. I still find myself wasting time navigating conference centers, missing sessions I wanted to see, and occasionally feeling like the conference didn’t live up to my expectations.

These challenges, however, can be tackled with an optimized mobile app. At large conferences in particular, the ability to customize the user experience may be key to a satisfied attendee. Keeping these tips in mind, conference organizers can help attendees to walk away with a great conference experience:

What’s in beer? european brewers commit to nutritional info for consumers

April 14, 2015 by in Consumer Goods

The Brewers of Europe announced on March 26th 2015 a major voluntary move from brewers to list ingredients and nutrition information on their brands per 100ml, in line with the legal requirements for all non-alcoholic drinks, including non-alcoholic beer. The information will progressively be provided across Europe by companies on pack and/or online, utilizing an expanding range of consumer communication platforms.

The underbanked: mobile’s blindspot

April 10, 2015 by in Financial services

The 5th Annual Federal Reserve’s Board of Governors’ Consumers and Mobile Finance Report was released to the public last week. It is chocked full of useful insights that speak to how the use of mobile phones is evolving the way consumers bank, make payments and shop in the US.

This Consumers and Mobile Finance Report is the ‘Gold Standard’ in understanding the mobile behaviors of the US consumer and has been published by the Fed annually beginning in 2011 in a partnership with GfK. The Fed uses GfK’s proprietary “Knowledge Panel” to target respondents in the US and GfK is responsible for administering and gathering the surveys, i.e. fieldwork.

Will amazon’s dash improve the purchase experience?

April 9, 2015 by in Retail, Technology

Amazon’s new shopping aid, Dash, is indeed real. Dash is a physical, standalone button that allows users to make instantaneous purchases just by pressing it.

How Dash works: An Amazon Prime customer orders a Dash button dedicated to a specific product. For example, the customer might select the Cottonelle button. When they’re running low on toilet paper, the customer presses the button which triggers an alert on their mobile device notifying the user the order has been placed. The customer also has the option to cancel the order with this notification if they change their mind.

The differences and similarities in the german and austrian tire markets

April 7, 2015 by in Automotive

Are the German and the Austrian tire markets actually as similar as they might seem? This was a central question that Martin Faißt, International Marketing Manager Automotive at GfK in Germany, sought to answer in his recent presentation at the AutoZum automotive industry gathering in Salzburg, Austria.

Both countries share the same language, for instance, but it is exactly here that differences can be unveiled. Look at the date of the AutoZum show: It took place in the month of January – or Jänner, as the month is called in the Austrian dialect; In Germany’s version of German, that would be Januar. Faißt used such subtle differences (and some similarities) as a lens for better understanding the Austrian and German tire markets and what impacts the tire industry in both countries.

Shoppers bringing online competition inside bricks-and-mortar stores

April 1, 2015 by in Retail, Technology

Online shoppers are famous for having instant access to price comparisons at the very moment of making a purchase – but now ‘bricks and mortar’ shoppers are bringing this same behavior into physical stores.

Half of global shoppers, aged 20-29, compare prices online, while inside a store

In a study of over 25,000 mobile phone users across 23 countries, we found that four out of ten (40 percent) say they regularly use their mobile phone while inside a retail store to compare prices. And, when we look at the attractive 20-29 year old group, this figure rises to nearly a half (49 percent).

Omni-being: striving against digital dualism

March 31, 2015 by in Financial services

On a recent Silicon Valley business trip, a couple of colleagues and I took a break for lunch in Palo Alto. The inviting 72 degree sunny day for this northeast winter-sufferer made it hard to resist a casual neighborhood café with outdoor seating. Our hostess quickly sat us down and deposited our server on the table; that is, a self-serve menu tablet which would serve as our order taker and cashier. Our only other human interaction came from what was essentially a food runner/server, and a drop-by from someone obviously in management role who checked on our satisfaction with everything. In fact all was quite easy and satisfying, with the exception of wanting to probe a bit more about the specials, identify alternatives to fries on the side, and get directions to the restroom.

Bringing millennials to your table: 3 ways to adapt to millennials’ changing lifestyles

March 30, 2015 by in Consumer Goods, Retail

From Quick Serve to White Tablecloths, restaurants all count on Millennials coming through their doors to meet sales goals. Many QSR and CDR marketers, however, are concerned about sales dips among these consumers. More and more, these marketers are asking, “Where are my Millennials going?”

According to GfK MRI’s Survey of the American Consumer, the percentage of Millennials who are quick to grab a burger or a sub from leading value-priced QSR burger or sandwich chains has decreased since 2011. It has also dropped at CDR chains, where table service and drinks are the standard.

Financial squeeze is risky for the cancer drugs fund list in the UK

March 27, 2015 by in Health

The Cancer Drugs Fund (CDF) has come under increasing financial pressure as the National Institute for Health and Care Excellence (NICE) has continued to restrict or deny access to new cancer medicines. In July 2013 the government announced an increase in annual funding from £200m to £280m for the years 2014 to 2016. However, NHS England realized very soon that even with the extra funding, there would be a shortfall this year and next.

Therefore, they decided they needed to take action. Following a short consultation process in the autumn, they introduced two measures: