GfK Insights Blog

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Recent Posts

Will the apple watch live up to expectations?

May 4, 2015 by in Technology

The Apple Watch launched on 24 April 2015 retailing at a minimum of £299 (€320). At first glance, it looks easy to use and control through its digital crown and intuitive touch screen. Apple prioritized key features and applications like maps, weather, notifications, Siri, making/receiving/diverting calls and tracking health/fitness information while not forgetting that watches are designed to tell time and fit on the wrist. Despite this clever design, Apple enters a category that has generated limited sales to date and faces the challenge of living up to the hype and replicating the success of the iPod, iPhone and iPad.

Value-based insurance design for specialty medications in America the us – the wave of the future?

May 3, 2015 by in Health

Under the Affordable Care Act (ACA), Medicaid and other insurances are rapidly expanding. Fifteen million more Americans are now covered by health insurance, reducing the number of uninsured from 18% to 13.4%1. Many of these newly insured are enrolled in high-deductible plans in which the patient shares a significant portion of the cost with the payer. These high deductibles disincentivize utilization of healthcare services and may lead to non-adherence to pharmaceutical regimens with high patient cost-sharing.

To combat this, value-based insurance design (VBID) is trying to make healthcare more accessible to patients by eliminating co-pays and cost sharing from high-value clinical services and treatments.

Who really leads in the kitchen?

May 1, 2015 by in Consumer Goods, Retail

It’s probably fair to say that retailers target most of their advertising for “all things cooking” towards women. But are the ladies really still the driving force in the kitchen – and therefore in kitchen purchases? And which countries harbor a population that is simply bursting with cooking passion?

We asked people across 22 countries about how strongly they agree or disagree with two key statements: “I have great knowledge and experience of food and cooking” and “I am passionate about food and cooking”, along with how many hours a week they spend cooking.

Tectonic shift in US reimbursement is coming

April 30, 2015 by in Health

Medicare, the largest healthcare payer in the United States, is aggressively moving from quantity to quality in its payment mechanism. The Hospital Value-based Purchasing (VBP) initiative was introduced by the Centers for Medicare and Medicaid Services (CMS) as part of the 2010 Affordable Care Act (ACA).1 Its intention is to reimburse acute care hospitals based on quality of care, shifting the in-patient environment away from pure fee-for-service payments.

Women and mobile payments

April 29, 2015 by in Financial services

I recently found myself at a ‘Women in Payments’ conference as part of Card Forum in Chicago earlier this April. I’ll admit, I had no intention of going to the women’s sessions, but I was lured by the offer of free breakfast. However, I am very thankful that my stomach made my decisions instead – I came to a mobile payments epiphany.

Despite the fact that I spend the majority of my time conducting consumer research, including innovation and product development, and providing thought leadership for the payments industry, this simple concept eluded me because I am simply not a woman.

The connected car – what grinds russia’s gears

April 28, 2015 by in Automotive, Technology

The connected car will be a reality within a few years, as enhanced safety, economy and entertainment become standard features of most new vehicles. So how do Russians feel about the car of the future?

In this extensive global project carried out at the end of 2014, we interviewed 5,800 consumers in the key markets – Brazil, Germany, China, Russia the UK and USA – to find out what the future really looks like for consumers, automotive manufacturers and the wider supply chain. We asked Russians about their attitudes towards driving now and their thoughts about expected future innovations.

Innovation in health – needing a multi-stakeholder kiss of life

April 27, 2015 by in Health

The world is spinning at digital speed – and so are its markets. Companies are being challenged to find real pockets of opportunity in an increasingly complex marketplace, driven by the digital experience economy. And with many product launches failing to meet revenue expectations, it is time to rethink and embrace change and innovation with a new perspective. In this regard Health is no different.

To be able to innovate from within in this new Health world 4.0, it is important to understand the dynamics of the landscape. Several forces are at play. There is the shifting power away from healthcare professionals (HCPs) and towards decision-making by the individual patients and payers. All are empowered by the easy access to information on healthcare that is so prevalent in this digital age.

Apple debuts its smartwatch to excited uk consumers: but there’s confusion over its purpose

April 27, 2015 by in Retail, Technology

The moment millions of consumers have been waiting for is almost here. From 24th April, people will finally be able to get their hands on one of Apple’s smartwatches. Almost half of UK consumers (46%) are aware of the smartwatch’s imminent launch and one in five (19%) describe themselves as being extremely or very interested in the launch. Our recent research, carried out in the run up to the Apple launch, asked whether the UK’s consumers are ready to part with almost £500 to own one and, more to the point, do they actually know what they’re getting?

A data-driven future – health innovation in the digital age

April 23, 2015 by in Health

The nature of innovation in health is rapidly changing. With the demand for more quality care and better patient satisfaction weighed against reduced expenses, the success of today’s innovations in health is measured in a new way. It is not gauged solely by the “novelty” of the invention, but increasingly, its worth is calculated by various outcomes and the experiences that patients and healthcare professionals (HCPs) evidence when exposed to a (novel) treatment.

Wearables: hot or not?

April 22, 2015 by in Health, Technology

The wearables market is causing a real buzz of excitement.  But where’s the growth coming from, and how is the market likely to develop within the next 12 months, and beyond? With sales of wearable devices set to pass the 100 million mark in 2016, this is a market that you can’t afford to ignore. For your guide to the state of the market today and insights into which countries are going to drive growth, check out our latest infographic:

Wearables infographic

Want to dig deeper into the burgeoning smartwatch market? Why not join our syndicated wearables study? Find out more information here.