GfK Insights Blog

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Recent Posts

A data-driven future – health innovation in the digital age

April 23, 2015 by in Health

The nature of innovation in health is rapidly changing. With the demand for more quality care and better patient satisfaction weighed against reduced expenses, the success of today’s innovations in health is measured in a new way. It is not gauged solely by the “novelty” of the invention, but increasingly, its worth is calculated by various outcomes and the experiences that patients and healthcare professionals (HCPs) evidence when exposed to a (novel) treatment.

Wearables: hot or not?

April 22, 2015 by in Health, Technology

The wearables market is causing a real buzz of excitement.  But where’s the growth coming from, and how is the market likely to develop within the next 12 months, and beyond? With sales of wearable devices set to pass the 100 million mark in 2016, this is a market that you can’t afford to ignore. For your guide to the state of the market today and insights into which countries are going to drive growth, check out our latest infographic:

Wearables infographic

Want to dig deeper into the burgeoning smartwatch market? Why not join our syndicated wearables study? Find out more information here.

Why outside-in thinking is crucial to the future of health innovation

April 21, 2015 by in Health

As modern healthcare looks increasingly to put health solutions in a wider context of lifelong prevention and management, it is more important than ever for health innovators to look beyond the health sector to read the innovation signals from the wider world. This outside-in way of thinking will be increasingly important for driving improved health outcomes.

Consumer experiences across all categories are growing increasingly complex and interconnected, underpinned by scientific and technological innovation. And health is no exception. Consumers of premium probiotic yogurts, for example, are offered health apps to support the proactive health management that these yogurts promise. Apps for monitoring financial health share similar user experience and design with apps for monitoring our bodily health signs.

The vehicle is no longer solely the province of the automotive manufacturer

April 16, 2015 by in Automotive

Safety, economy and entertainment are the three main benefits of the connected car. They are the advantages that drivers appear ready and willing to embrace, but less willing to pay more for. So which companies will benefit most from the new value chain the connected car will create?

So far, car manufacturers have tended to use digital technology to enhance the in-car entertainment experience. But more recently, attention has moved to connecting cars to external sources for safety, telematics and infotainment. These benefits are easy to communicate, and data from our multi-country Connected Car study shows significant interest in a range of possible new vehicle concepts, particularly amongst younger auto/technology engaged consumers.

6 tips to improve the conference mobile app and keep attendees coming back

April 15, 2015 by in Technology

Conferences are about making connections: connections with your peers, new techniques, and trends in the field. With the introduction of dedicated conference mobile apps, these connections can be made easier and more seamlessly. But, in my experience, some conference apps have fallen short. I still find myself wasting time navigating conference centers, missing sessions I wanted to see, and occasionally feeling like the conference didn’t live up to my expectations.

These challenges, however, can be tackled with an optimized mobile app. At large conferences in particular, the ability to customize the user experience may be key to a satisfied attendee. Keeping these tips in mind, conference organizers can help attendees to walk away with a great conference experience:

What’s in beer? european brewers commit to nutritional info for consumers

April 14, 2015 by in Consumer Goods

The Brewers of Europe announced on March 26th 2015 a major voluntary move from brewers to list ingredients and nutrition information on their brands per 100ml, in line with the legal requirements for all non-alcoholic drinks, including non-alcoholic beer. The information will progressively be provided across Europe by companies on pack and/or online, utilizing an expanding range of consumer communication platforms.

The underbanked: mobile’s blindspot

April 10, 2015 by in Financial services

The 5th Annual Federal Reserve’s Board of Governors’ Consumers and Mobile Finance Report was released to the public last week. It is chocked full of useful insights that speak to how the use of mobile phones is evolving the way consumers bank, make payments and shop in the US.

This Consumers and Mobile Finance Report is the ‘Gold Standard’ in understanding the mobile behaviors of the US consumer and has been published by the Fed annually beginning in 2011 in a partnership with GfK. The Fed uses GfK’s proprietary “Knowledge Panel” to target respondents in the US and GfK is responsible for administering and gathering the surveys, i.e. fieldwork.

Will amazon’s dash improve the purchase experience?

April 9, 2015 by in Retail, Technology

Amazon’s new shopping aid, Dash, is indeed real. Dash is a physical, standalone button that allows users to make instantaneous purchases just by pressing it.

How Dash works: An Amazon Prime customer orders a Dash button dedicated to a specific product. For example, the customer might select the Cottonelle button. When they’re running low on toilet paper, the customer presses the button which triggers an alert on their mobile device notifying the user the order has been placed. The customer also has the option to cancel the order with this notification if they change their mind.

The differences and similarities in the german and austrian tire markets

April 7, 2015 by in Automotive

Are the German and the Austrian tire markets actually as similar as they might seem? This was a central question that Martin Faißt, International Marketing Manager Automotive at GfK in Germany, sought to answer in his recent presentation at the AutoZum automotive industry gathering in Salzburg, Austria.

Both countries share the same language, for instance, but it is exactly here that differences can be unveiled. Look at the date of the AutoZum show: It took place in the month of January – or Jänner, as the month is called in the Austrian dialect; In Germany’s version of German, that would be Januar. Faißt used such subtle differences (and some similarities) as a lens for better understanding the Austrian and German tire markets and what impacts the tire industry in both countries.

Shoppers bringing online competition inside bricks-and-mortar stores

April 1, 2015 by in Retail, Technology

Online shoppers are famous for having instant access to price comparisons at the very moment of making a purchase – but now ‘bricks and mortar’ shoppers are bringing this same behavior into physical stores.

Half of global shoppers, aged 20-29, compare prices online, while inside a store

In a study of over 25,000 mobile phone users across 23 countries, we found that four out of ten (40 percent) say they regularly use their mobile phone while inside a retail store to compare prices. And, when we look at the attractive 20-29 year old group, this figure rises to nearly a half (49 percent).