GfK Insights Blog

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Recent Posts

2014’s record breaking black friday sales

October 6, 2015 by in Retail

The retail landscape has changed dramatically in the UK over the last few years with the recession seeing the closure of many well-known retailers, often leaving high streets vacant and desolate. But last year, Black Friday saw many flood to the high streets again to grab a bargain.

GfK recorded double digit value growth for major domestic appliances, small domestic appliances and powered gardening categories (Week 48 2014 vs. 2013, which includes Black Friday)*. Tumble dryers that typically do well during the winter months due to the weather saw the biggest uplift within white goods with an increase of 30% in value year on year (YoY). Price promotions on other big ticket items such as cooking and cooling also meant they performed well, +18% and +23% respectively in value, bringing sales forward from the traditional January sales period.

Young shopper: what brazil’s young shoppers want!

October 5, 2015 by in Consumer Goods, Retail

The youths of Brazil are not going to stop shopping in ‘real’ shops anytime soon. 68% of the youths surveyed (aged 16-21) said they will continue to shop in-store at least to the same extent, or even more, than they do now. This is almost as large a percentage as for the older age group (aged 22-65) where 71% said they will continue to use shops as much, if not more than they do now.

Customer Loyalty – time to kick out the leaky bucket….

October 2, 2015 by in Consumer Goods, Retail

Customer loyalty is a divisive topic – for many brands it is their stated aim, while some commentators have said that loyalty doesn’t even exist. But perhaps the real point about customer loyalty is that it’s complex, and it changes.   As a society we have become less deferential to all forms of authority (especially corporations) and technology has placed more power in the hands of consumers. So nowadays loyalty to brands can mean a lot of different things – it can be highly emotional, when customers get great experiences and buy into the brand’s values (like with first direct or John Lewis), but customers can be ‘sticky’ through inertia, convenience, or just the lack of an appealing alternative.  Many customers continue to bank with the same bank, or shop at the same supermarket, even though their experience is mundane and they have little emotional connection to the brand.

Mobile Ad Effectiveness set to change the world (at least a little bit)

October 1, 2015 by in Technology

The ability to evaluate mobile ad effectiveness has long (in relative, digital terms) been an issue for those spending the money on it. The view has been that it is too difficult and too costly to do properly. Not anymore. There is a new show in town.

Up to now marketers who have leveraged the mobile channel have done so relying on delivery and execution metrics such as CTR, CPC and conversions (however they are defined) to evaluate the impact of their dollar spend. But the challenge for them now is that the increased emersion of brands in a digital world means the understanding of the impact on awareness, image, reputation, emotional connection and resonance is needed more than ever. Behavioral KPIs are not enough now – robust branding metrics are essential.

Faith-based organizations: a route reaching african american diabetes patients

September 29, 2015 by in Health

Diabetes disproportionately impacts African Americans. As compared to the non-Hispanic White population, African Americans are 2.2 times more likely to die from diabetes. Additionally, African Americans are at greater risk for diabetes-related complications such as visual impairment, end-stage renal disease, uncontrollable high blood pressure, and lower-extremity amputations.1

Diabetes is arguably one of the most important health issues the African American community faces. As with all diabetes patients, African Americans are confronted with a host of barriers to optimal diabetes management. Such barriers include difficulty in managing treatment regimens (for diabetes plus an additional six comorbidities, on average), cost burdens, health literacy, and limited time with their healthcare professionals. Lack of cultural adaptation in diabetes self-management education (DSME) programs is an additional barrier to proper care affecting African American and other minority patients.

ROI and UX: the ‘piñata effect’

September 28, 2015 by in Technology

Let’s start by stating the obvious: no organization sets out to create a bad user experience (UX). Yet, poor user experiences frequently happen. Enter the Piñata Effect.

As many of us know about piñatas, they are filled with candy – and everyone wants the candy. Each boy or girl is blindfolded and given a baton, spun in a circle and told to strike the piñata. Sometimes we get a satisfying swing of the bat, hit a leg, and a few candies tumble to the floor. Sometimes the child gets really lucky and busts the belly and all the candy tumbles out. More often than not, the blindfold leads to a big whiff.

Affording a good retirement… is it a fading dream?

September 25, 2015 by in Financial services

One of the questions that we recently asked people was, “How strongly do you agree or disagree with the statement: ‘I am confident that I will have enough money to live the life I want when I retire’?”

The answer that came back was that less than half of us believe we will be able to afford the retirement we want, a quarter are in the neutral middle ground and almost three in ten lack confidence in having enough money for the life they want when they retire.

Young shopper: Understanding china’s young shopper

September 24, 2015 by in Retail

The young people of China are certainly not going to abandon shopping in stores, despite their interest in the online world. In our survey, 62% of young respondents (aged 16-21) thought they would continue to shop in stores as much or more than they currently do. This is significantly higher than the older age group (aged 22-65) (50%). In fact, 24% of youths stated that they will use physical stores more in future, compared to just 13% of older respondents.

Who controls the smart home? part 2: The (attempts at the) solution

September 23, 2015 by in Technology

In my last blog post, I discussed some of the challenges facing the smart home industry as a whole; specifically the problem of fragmentation among device manufacturers leading a myriad of devices and apps, each controlling a tiny aspect of the smart home. So what are some of the industry’s solutions to this fragmentation?

Given that a homeowner can buy most of the smart home accoutrement from local home improvement stores, these stores are in a good position to create their own smart home ecosystem. While noble efforts have been made by some of the larger home improvement chain stores to create demo versions of smart homes, the overall execution has been lacking. The user experience (UX) of these apps is typically an afterthought – generally providing a long, unsorted list of devices that it can control.

A tale of meerkats, robots, and italian tenors

September 22, 2015 by in Automotive, Financial services

One of the more surprising British financial facts of recent years is that, despite an advertising arms race from price comparison sites urging consumers to shop around when renewing insurance, switching between providers has actually decreased.

Motor insurance is perhaps the most striking example. According to our Financial Research Survey (FRS), switching motor insurance providers has fallen to its lowest level since before the financial crisis, while those electing to simply auto renew without taking out any quotes at all, now stands at almost 40% – the highest since 2009.