Recent Posts

Is the time right for the smartwatch?

September 16, 2014 by in Technology

With the headline news at IFA 2014 that Apple will be joining the likes of Samsung, Huawei and Sony in launching a smartwatch, our new global study* offers a unique insight into consumers’ views on wearable technology in China, Germany, South Korea, the UK and the US. What expectations do smartphone owners have for this hot new segment?


Of 5,000 respondents, 29% considered ‘activity tracking’ as a key functionality. The second-highest listed functionality ‘passing phone calls’ saw significantly less support, with 13% of respondents considering it the most important function when deciding to purchase a smartwatch. Meanwhile, for other smartwatch functionalities promoted by manufacturers, none stood out to a majority of consumers:

Will Apple make payments and, for that matter, wearables cool?

September 15, 2014 by in Financial services

Sure, we’ve made huge strides in technology in the last decade – but adoption is not only a pragmatic decision, but also one of style. Tesla made electric cars the thing of middle-aged mens’ dreams, with its incredible performance and sleek design coming together to exceed our wildest expectations of what an electric car could become.I mean, we all remember some of the first electric cars. They were at best, nerdy, and at worst, off putting, and sales reflected this critical flaw. Now that Tesla has proven that electric cars can be cool, nearly every car manufacturer has released or is about to release some type of hybrid or fully electric model to the masses.

Does Generation Y really hate driving?

September 10, 2014 by in Automotive

It has become common currency in recent times to classify Generation Y as uniformly disinterested in or even hostile to driving. However, GfK’s recent study on their attitudes and motivations reveals a much less simplistic picture, with 74% of the 18 – 34 age group appearing in the more tech-savvy and car focused segments.

Technology, sport, or fashion brands – where do consumers turn to for their wearables?

September 9, 2014 by in Technology

From activity trackers to data glasses to smart watches, wearable technology is heralded by many as the next big thing. As a result the market is not only becoming crowded but extremely competitive as brands from a range of sectors fight it out for a piece of this big business. But do consumers want to buy their wearables from technology, sport or fashion brands? And does this differ by country?

Prepaid cards: A changing consumer profile

September 8, 2014 by in Financial services

The verdict is unanimous: Prepaid cards are the fastest growing segment of the card industry.

However, despite the time and devotion spent by card companies on innovation, product design, awareness, and usage, there remains a cloud of negative perception and potential misinformation surrounding prepaid cards. There is no question that there are enormous opportunities for prepaid cards both in the US and abroad, providing payment options to specific demographics, such as; unbanked (who do not qualify for a traditional checking account), government agencies looking to improve efficiencies by issuing reloadable cards for benefits and entitlement payments, employers who wants to reward or incentivize employees, and parents, who want to be able to monitor their children’s’ spending habits.

Magazine Ads: Digital, Print Score Similar Engagement Levels

September 2, 2014 by in Media & entertainment

Marketers are always looking for new ways to bring their brands to life for their high-value target audiences. And, according to a GfK analysis, tablet magazine advertising shouldn’t be overlooked as an effective addition to print and other media campaigns.

In our latest video blog post, Mickey Galin (EVP Research, GfK Audience Measurement & Insights) draws on recent findings from GfK MRI Starch Advertising Research. Our data show that ads in tablet versions of consumer magazines have the same level of reader recall—or “Noted” scores—on average, as print magazine ads.

Insights from the new GfK French truck tire panel

September 2, 2014 by in Automotive

I have been working with retail panels for 14 years, but something I experienced recently marks a “first” in my career.

GfK is now tracking truck tire sales in southwest Europe. We started in the UK in 2012 and then with France and Italy. In June, we had a full year of data from the French truck tire panel and saw clearly the marked difference between “sales in” and “sales out” for truck tires.

User Experience is one of the most critical success factors for Industry 4.0

August 22, 2014 by in Technology

How can we effectively measure interactions in highly digital and complex industrial environments? For quite a long time, “usability” was the one and only indicator for this kind of interaction. However, the complexity of today’s environment shows that usability alone is not sufficient anymore to understand real life interaction of users. User Experience (UX) is a step ahead and includes usability along with new aspects: Are the technical devices intuitive to use? Are the requirements of the user appropriate? Customers want a playful usability, discover functions without frustration. They want an appealing product which is visually appealing and fun to use – all in spite of the rapid advances in technology and the ever-changing requirements.

The Internet of Things: Fresh potential for businesses but with familiar pitfalls

August 21, 2014 by in Technology

The Internet of Things (IoT) is coming, and will transform the way businesses function forever. Many organizations are still unsure exactly what the IoT is, how they’re going to take advantage of its huge apparent potential, and vitally, what new threats it poses…

A definition and a forecast

The IoT can be defined as “physical objects capable of communicating through the internet without human intervention,”(1), or anything equipped with tiny internet-connected sensors that generate actionable data.

Can automakers achieve data-driven empathy?

August 19, 2014 by in Automotive

A recent article in a business journal said companies are failing to follow established relationship “rules” and should use their Customer Relationship Management (CRM) systems to develop “data-driven empathy” about what’s really going on in the hearts and minds of their customers.

Some customers just want a “fling,” for instance. That means the person wants to try out a brand to try on a new identity. Others want to become “best friends,” looking to a brand for intimacy and emotional support.