GfK Insights Blog

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Recent Posts

Harnessing the power of social media insights for marketing strategy

December 19, 2014 by in Health, Technology

While marketers tend to focus on what people are saying about their brands in social media, they sometimes overlook the people who are driving these conversations.

In our latest video blog, Cathy Buena (Research Director, GfK Digital Market Intelligence) discusses how GfK helped a major pharma company—by combining social media insights and market research—learn more about how social media was affecting their clinical trials.

Script:

To mine the strategic value of social media data, you need more than a dashboard. Marketers have a tendency to focus on what people are saying about their brands on social platforms – and that is important. But they sometimes overlook the other half of the equation – a deep knowledge of the people driving those conversations.

India looks set to be the next big market for tire brands

December 18, 2014 by in Automotive

GfK conducted a seven-month study of India’s tire retailers to find out more about the country’s market. So – what have we discovered?

Over 50,000 tire shops exists in India’s smaller cities and rural area; more than half of which are in rural

A younger population and increasing buying power, backed by higher consumer confidence surrounding the economy, are contributing to a positive outlook for India.

More than 10,000 shops sell commercial vehicle and passenger car tires in the country’s smaller cities and villages, as revealed by our retail study. These shops are expected to thrive, and this will have a positive impact on related sectors such as tires, components and accessories.

Monetizing mobile instant messaging: the future requires scale innovation

December 17, 2014 by in Technology

The mobile instant messaging (IM) market has been a phenomenon of the past 4 years. The growth of IM has been staggering with players such as Japan’s LINE and China’s WeChat acquiring over 500 million users within 2 years of launch. A large proportion of the global IM user base however, does not generate substantial revenue and this is fueling change.

IM is part of a mobile messaging ecosystem

What consumers really think about sophisticated smartwatch functionality

December 16, 2014 by in Financial services, Health, Technology

Ever since the days of comic book detective Dick Tracy and his two-way wrist watch, wearable technology has held a fascination for consumers. So the potential of the next generation of smartwatch technology, which is set to go well beyond communications and into data applications, could be a real winner. But, as our latest global study* shows, many consumers have yet to be convinced of the attractions of the devices’ advanced functionality.

Beauty and the buzz: how beauty buyers are driving product sales on social media

December 15, 2014 by in Consumer Goods, Technology

The words beauty and buzz are almost synonymous in social media. If there’s one category where consumers have pushed the “social” in social media to the max, this is it. From blogs to forums to videos, beauty buyers want to share their advice, tips and expertise. In fact, a new definition has been added to the Urban Dictionary thanks to the beauty consumer: “haul”. Think of it as a “how to” tutorial provided by an amateur, where customers describe and comment on their latest purchases.

So what do they talk about? And, most importantly, how can brands benefit from listening to these conversations?

The spread of non-cash payments: a shift change in the way we pay for goods and services

December 12, 2014 by in Financial services

While coins and paper money have remained the predominant means of conducting everyday transactions, technological advances in the 20th Century heralded the advent of increasingly sophisticated electronic transactions. The majority of financial market transactions are now conducted electronically, with stock, currency, and commodity exchanges updating continuously during trading hours through digital markets. Digital exchange mechanisms are so integral to global finance that cutting off access to the exchange network of the Society for Worldwide Interbank Financial Telecommunication (SWIFT) payments system has been considered recently as a sanction against rogue states.[1]

Intelligent analyses through connected thinking

December 12, 2014 by in Financial services

“Only connect!” wrote the English novelist, E. M. Forster. “Live in fragments no longer.” This famous injunction could serve as an information-management strategy for the modern-day reinsurance industry and any other industry in which location-based factors play a role.

Postcodes make it possible to carry out highly detailed analyses as well as track and compare values across multiple regions and markets. Put simply, postcodes help transform information into actual insights.

Finding connections amidst fragments

Faced with a deluge of data ranging from loss sums, premiums and asset values to weather statistics, natural catastrophe trends and countless other risk-related variables, the reinsurance industry currently struggles to pinpoint the most crucial insights amidst these endless details.

The rise of the influential vloggers

December 11, 2014 by in General

Have you heard of Michalle Phan, Zoella, Tanya Burr or Pixiwoo? No, neither had I until I recently ventured into the world of the beauty video logger or “vlogger”. These are some of the most influential people in the cosmetics industry and they’re doing it from their bedrooms.

The independent (and often young) video bloggers film their make-up hints, tips and reviews as well as other life observations for their thousands and millions of followers on YouTube. This is a bedroom revolution that has been gathering pace over the last couple of years, it might have started out with wannabe musicians on Myspace playing their songs into a camera in their bedrooms but this has spread to other categories.

What we want in tomorrow’s car: in-car internet, entertainment and active safety features

December 11, 2014 by in Automotive

GfK and AutoScout24 surveyed around 8,800 people for the report ‘The Cars We Want Tomorrow’. Drivers aged 18-65 in seven European countries (Austria, Belgium, France, Germany, Italy, the Netherlands and Spain), were surveyed on a wide range of topics from safety to cost, comfort to the environment, connectivity to design. Here we look at the functions drivers expect from tomorrow’s cars, from in-car internet to entertainment systems, to driver support systems.

The connected car

Should luxury brands be playing games?

December 10, 2014 by in Automotive

I used to associate gaming with spotty teenagers sat in their bedrooms killing aliens at four in the morning. But, I have since come to realize that gaming is much more than just that. Gamification is a technique that marketers are using to connect with consumers on a deeper level.

Gamification is the idea of using game mechanics and game design techniques in non-game contexts. It’s a concept that’s been around for some years. It taps into basic consumer desires and needs around the idea of status and achievement. Airlines were the early adopters of gamification with their frequent flyer programs – the more you fly the more rewards and benefits you unlock. Many other brands are now realizing its potential in building stronger customer relationships and loyalty.