Fran Guzman

Fran Guzman provides expert industry opinion, insights and trends to help companies make better business decisions. Subscribe for regular updates.

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Consumer Goods 1 min
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Finding Millennial Opportunity with the YPC Segment

Millennials, as marketers have come to discover, are a tough collective nut to crack...
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Consumer Goods 1 min
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Hispanic Marketing: A Family Affair

There are many reasons to target Hispanic consumers. The most obvious one is size. The US..
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