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About GfK

Jola Burnett

Jola Burnett is a VP at GfK Consumer Life. Jola is obsessed with the future and tech and has expansive experience in helping brands across industries to prepare for consumers of tomorrow. Jola delivers hard-hitting insights helping organizations set strategic innovation and marketing priorities and identify non-traditional growth opportunities. Jola is an expert on moms, a frequent speaker at many industry conferences, an author of many articles and a thought leader on social media.

Find more blog articles from Jola Burnett

Trends and forecasting 3 min
read

In the fourth industrial revolution, customers remain king. What about workers?

There is no doubt we are in the midst of a fourth industrial revolution – one in which..
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Consumer Goods 2 min
read

What your brand can do now to attract tomorrow’s moms

Nothing is more central to society, or more relevant to the fates of so many brands, than..
Read more
Consumer Life 3 min
read

Retail today and tomorrow: Innovating in the age of disruption

Today’s changing retail environment is proving to be a major test of marketers’ agility.
Read more
Trends and forecasting 2 min
read

The world is watching: Consumers' global mindset ahead of the 2016 Olympics

Founded in the late 19^th century, the Olympic Games were meant to bring the world..
Read more
Consumer Goods 3 min
read

The Power of Visual Influence

Communication in our society is increasingly visual – driven, in part, by the rapid rise..
Read more

Jola Burnett

Find more blog articles from Jola Burnett

In the fourth industrial revolution, customers remain king. What about workers?

What your brand can do now to attract tomorrow’s moms

Retail today and tomorrow: Innovating in the age of disruption

The world is watching: Consumers' global mindset ahead of the 2016 Olympics

The Power of Visual Influence