GfK Insights Blog
TechTalk Magazine: The TV Edition
Improving country reputation: Better to be great in many areas, or the best in one?
What’s in store for the holidays?
Re-evaluate, Optimize, Innovate: Rethinking ROI for your media mix
Welcome to the wild-west: Is this the future of media measurement?
Beware the star player: Why category management is the ultimate team game
In a crossmedia world, why are we still measuring audiences in silos?
Enticing shoppers to buy: Time to communicate the benefits to shoppers
Brand and Customer Experience
It’s time to listen to the voice of the customer
Top factors for consumers in deciding what to eat or drink
Online vs. offline: Where should grocery brands invest?
Trends & Forecasting
Helping British consumers search for solace: Key trends for the year ahead
Category regeneration: Most retailers and manufacturers aren’t asking the right questions. Are you?