Much has been written about Gen-Y entering the workplace as employers look for recruiting and retention strategies that meet this generation’s unique expectations and goals. This their annual study of Gen-Y friendly companies in greater Chicago, Brill Street + Company identified the top 50 firms offering career opportunties for the newest generation to enter the workplace.
Brill Street teamed up with GfK to ask Gen-Yers what they value in a workplace in order to determine which companies truly stood out. They visited each company nominated to dig deeper and uncover what made each a great place for Gen Y. Then, using a proprietary mathematical model developed by GfK companies were ranked on a 300-point scale based on the key attributes that Gen-Yers identified as important in the workplace, including:
- Percentage of workforce comprised of Generation Y talent
- Position on social media use in the workplace
- Overall environment
- Advancement potential
- Nature of day-to-day work
- Work/life balance
- Social responsibility
- Benefits package, including vacation time and salary package
- Flexible working hours
- Employee voice in pitching new ideas
- Training and development programs
While the companies that top the list focus on companies in the Chicagoland area, many of these firms offer nationwide and or global opportunities for Gen-Y employees. They also offer interesting lessons for any employer looking to connect with this important segment.