March 2012

This article is re-posted from User Centric’s blog. Packaging and instruction manuals are as important to the usability of a product as the product itself. Understanding how and in what contexts the device is used is necessary to ensure that packaging and manuals facilitate an efficient, …

Closing the Capability Gap In Search of Shopper Intimacy The value of developing an integrated understanding of the consumer and the shopper is undeniable. Combining the voice of the shopper into brand and category plans is rapidly becoming a cost of entry for successful trading …

We recently took over the AOP Gallery in Shoreditch to hear from former AdMob top exec, Russell Buckley and his thoughts on the future of mobile technology, retail and civilisation. So sit back, have a cup of tea and prepare to embrace 'The …

Evolution, as described by Darwin, is a slow, gradual process in which all creatures that exist today, with their diverse characteristics, have developed from the simplest forms of life. All biological species therefore have a common origin and are related to one another to a lesser or greater …

China’s impact on the global economy has so far been mainly export-driven, but it is now entering a new phase of growth, shifting emphasis to its increasingly lucrative internal wealth. This change has triggered a whole new set of business opportunities, and means an understanding of the …

By Rishard Salie, Ph.D., Research Manager Companion diagnostics and the market researcher In our previous post, the first half of the article explored the basics of biomarkers, companion diagnostics and the shift to personalized medicine. Following this introduction to the field, it is …

Companion diagnostics and the shift to personalized medicine Over the last decade, the idea of personalized medicine, disease therapy tailored to the individual, has been realized to some extent in fields such as oncology, cardiology and communicable disease. How does the physician determine …