April 2012

What Facebook’s Instagram Acquisition Means for the Market Research Industry. By now, you have probably heard the incredible news that Facebook bought Instagram for $1 billion in cash and stock. For the few of you who avoid the news and water cooler conversation, here is a recap: Facebook …

In an age when consumers research their purchases thoroughly online, talk to their friends for recommendations, and test out their potential purchases in store, exactly what role do store staff have to play beyond facilitating the experience? Recent research by GfK shows that the suitable mix …

At a time when innovation in devices, mobility and connectivity continue to drive the way we use everyday services, socialise and communicate, what trends can we expect to emerge in the forthcoming months? Using GfK data to explore how technology is likely to evolve throughout this year, we’ve …

There is increasing evidence that brands need to be socially responsible these days. Every purchase decision that we make says something about us as consumers. To help us shop with a clear conscience we look to companies and brands that are honest and transparent in everything they do and say. …

I’m a relative newcomer to the ideas behind disruptive innovation (when Clayton Christensen first published The Innovator’s Dilemma, which provides an evidence-based framework for how new entrants to a market can displace the incumbents by introducing products and services that compete …

The pressure on offline retail is growing with online retail’s move onto mobile platforms creating instant price transparency. The GfK finding that customer journey patterns are mixing online and offline in the purchase process means that retailers now need to invest in a truly omnichannel …

There is increasing evidence that brands need to be socially responsible these days. Every purchase decision that we make says something about us as consumers. To help us shop with a clear conscience we look to companies and brands that are honest and transparent in everything they do and say. …

The first 2012 edition of our magazine, TechTalk, is now out, exploring current trends, issues and market developments affecting technology organisations today. In this edition we take a closer look at the customer purchase journey for technology products, with a particular focus on …

There is increasing evidence that brands need to be socially responsible these days. Every purchase decision that we make says something about us as consumers. To help us shop with a clear conscience we look to companies and brands that are honest and transparent in everything they do and say. …

I am pretty convinced that the shiny new tablet PC I’ve been playing with in the shop around the corner from work will bring me a lot of satisfaction - just think of all the new things that I will be able to do…..and that new on-demand film service I signed up for at the weekend will make a …

There is increasing evidence that brands need to be socially responsible these days. Every purchase decision that we make says something about us as consumers. To help us shop with a clear conscience we look to companies and brands that are honest and transparent in everything they do and say. …

There is little doubt that online now forms an integral part of the retail experience for many consumers, particularly in Western markets. In 2011, UK online trade accounted for 12% of all retail, the highest in Europe, and this trend only looks to increase with the inexorable rise of mobile …