April 2012

Innovate or Die

April 30, 2012

What Facebook’s Instagram Acquisition Means for the Market Research Industry. By now, you have probably heard the incredible news that Facebook bought Instagram for $1 billion in cash and stock. For the few of you who avoid the news and water cooler conversation, here is a recap: Facebook …

Read more

What’s in store for the future of retail staff?

April 27, 2012

In an age when consumers research their purchases thoroughly online, talk to their friends for recommendations, and test out their potential purchases in store, exactly what role do store staff have to play beyond facilitating the experience? Recent research by GfK shows that the suitable mix …

Read more

Bricks & Clicks: the start of a budding relationship?

April 24, 2012

The pressure on offline retail is growing with online retail’s move onto mobile platforms creating instant price transparency. The GfK finding that customer journey patterns are mixing online and offline in the purchase process means that retailers now need to invest in a truly omnichannel …

Read more

TechTalk Magazine: The Retail Edition

April 20, 2012

The first 2012 edition of our magazine, TechTalk, is now out, exploring current trends, issues and market developments affecting technology organisations today. In this edition we take a closer look at the customer purchase journey for technology products, with a particular focus on …

Read more