September 2012

The Ideal Personality Traits for a UX Consultant

September 27, 2012

This article is re-posted from User Centric’s blog. A few months ago, consultants around our office were adding theirMyers-Briggs profiles to their Skype status. As an introvert, I naturally did not post mine, but this got me wondering whether there was indeed a profile for the ideal …

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The Synergy between Market Research and UX

September 21, 2012

Good design and usability principles have been, for many years, important considerations for organizations, particularly in industries such as automotive and e-commerce. However, a confluence of trends in the broader consumer market has created interdependency between market research and user …

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Brit’s Olympic Experiences

September 19, 2012

It has been an unforgettable summer for Britain. Anyone who was lucky enough to attend the London 2012 Games will have experienced something amazing and truly unforgettable which they will cherish for years to come. For me, as a non-Brit and consumer trend-spotter, it was also an insight into …

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How Tech Brands Can Escape the Low-Involvement Trap

September 16, 2012

With most research focusing on high-involvement product categories (such as cutting-edge products and ‘sexy’ brands), managers of low-involving products often struggle to get their brands noticed; the same rules just don’t apply. This article explores the factors that may influence consumers’ …

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Responsive web design: device specific adaptation

September 14, 2012

This article is re-posted from SirValUse blog. The number of mobile and stationary devices connected to the internet is growing steadily and so is the importance of responsive web design. With responsive web design, websites will adapt automatically to the width and height of the screen on …

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Shedding the Wires

September 13, 2012

Chargers are an inevitable result of ubiquitous consumer electronics. There are phone chargers, tablet chargers, iPod chargers, laptop chargers, and the extension cables required to support them all. At one stage, it became so complicated that the EU stepped in, passing legislation to make all …

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Our Pinterest is Piqued

September 7, 2012

This article is re-posted from User Centric’s blog. Pinterest is quickly growing into one of the most popular websites on the internet, thanks to inspired execution of a fairly simple concept. For anyone left who needs a two sentence introduction toPinterest, the site is equal parts …

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