October 2012

The Environment, Emerging Markets, and Consumer Choices

October 23, 2012

Leap-frogging – it is a term that is used a lot when it comes to the development of emerging markets like Brazil, South Africa, and China surpassing their more economically “developed” counterparts in North America, Europe, and Asia. In many ways the leap-frogging trend is true, emerging …

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In Search of Good Retailer Shopping Apps

October 22, 2012

In today’s convenience-driven, on-the-go world, it is incredibly surprising how few impactful mobile apps are now available that help make shopping easy using a smartphone.  Over half of U.S. households now own a smartphone, and 43% are using their smartphones to shop, according to the latest …

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UX test of the VW infotainment system

October 18, 2012

This article is re-posted from SirValUse blog. To benchmark the user experience (UX) of car infotainment systems, GfK SirValUse (now GfK’s User Experience group) completed UX Quick-Checks of five automotive manufacturers’ systems. The manufacturers evaluated included Audi, BMW, Mercedes …

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