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CES 2013: GfK User Centric Consultants Identify the Latest UX Trends

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What trends did GfK’s User Experience (UX) team notice at CES 2013? Watch our interview with Robert Schumacher, Executive Vice President, GfK User Centric, as he reflects on smarthome devices and appliances present at the show, and how the latest consumer products unveiled at CES signifies the growing, interdependent relationship between market research, branding and usability.

 

Want more of the UX scoop on CES?  Check out interviews with other GfK UX consultants who attended for other trends in the Consumer Electronics, Automotive, Healthcare, and Mobile industries!

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