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Consumer Trends and the Future of Marketing

Consumer wants and habits can change just like that. To stay ahead, marketers need to understand the larger societal trends shaping their behavior.

Drawing on GfK’s 40 years of consumer trend tracking, Kathy Sheehan shares three new observations that can help marketers plan wisely for 2013 and beyond.

 

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2 Comments

I like the video!

Thank you, Natalie!