February 2013

My “Eyes-On” Experience with Tobii REX

February 13, 2013

As UX practitioners, we use different methods to evaluate and measure the user experience. Eye tracking, for one, can help us understand how people consume visual information, which is a key aspect of interacting with most interfaces. Based on information obtained, we can detect usability …

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Finding tech opportunities in Africa

February 8, 2013

Africa’s middle class citizens are the markers for future tech opportunities in the continent. The growing role of Africa in international trade has been well documented and the figures widely circulated: the emerging markets’ scramble for African commodities has brought billions of dollars of …

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High Street vs. High Speed

January is, invariably, a testing time for retailers, as results from the end-of-year holiday shopping period are published and decisions are made on the coming year. For a number of retailers here in the UK, the festive season has not delivered sales figures sufficient to save them from the …

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