February 2013

My “Eyes-On” Experience with Tobii REX

February 13, 2013

As UX practitioners, we use different methods to evaluate and measure the user experience. Eye tracking, for one, can help us understand how people consume visual information, which is a key aspect of interacting with most interfaces. Based on information obtained, we can detect usability …

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Getting the Measure of Southeast Asia

February 12, 2013

I had the pleasure of travelling to Malaysia, Indonesia, Singapore, Thailand and Vietnam in quick succession last month. There were two key questions that were asked of me in each of these markets, ‘namely what’s the future of online retail?’ and ‘what are their dominating values?’ At GfK …

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Finding tech opportunities in Africa

February 8, 2013

Africa’s middle class citizens are the markers for future tech opportunities in the continent. The growing role of Africa in international trade has been well documented and the figures widely circulated: the emerging markets’ scramble for African commodities has brought billions of dollars of …

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