March 2013

Smart Data: Look-a-likes

March 26, 2013

Cambridge University and the Microsoft Research Centre have discovered that Facebook Likes can be used to predict a variety of personal attributes including religion, politics, race and sexual orientation. Their research involved 58,000 Facebook users in the US who completed a …

Read more

Taking the ‘Cheap’ Out of Value

March 21, 2013

At GfK Consumer Trends, we find that price isn’t the sole motivation for many consumers, and that perception of value is a key factor that drives purchase decisions.  Simply put, it can’t just be cheap – consumers want affordable products yet don’t want to compromise too much on quality or …

Read more

MWC 2013: GfK showcase latest Telco insights

March 18, 2013

In February, a host of our experts attended the GSMA Mobile World Congress in Barcelona, one of the world’s biggest and best exhibitions for the mobile industry. Arndt Polifke, Global Director for Telecommunications, and Reg Cox, Data Partnerships Director, were among our representatives at …

Read more