At GfK, we have been following consumers across their online and offline purchase journeys in various industries. From the initial trigger right through to the final purchase, we track online and offline paths to purchase for a vast variety of products. This delivers a distinctly comprehensive picture and significant insights that help our clients ensure they are focusing their marketing activities effectively.
In our latest video blog post, Torsten Mueller — global head of GfK’s Digital Market Intelligence — explains some of our most important findings about today’s purchse journeys, which extend from in-person conversations to online ad exposures to purchases in brick-and-mortar stores.
You can contact Torsten at Mueller@nurago.com