May 2013

Unwittingly my bank stimulated my thinking on omnichannel earlier this year. Not because it dazzled me with a seamless, excellent customer experience, but because it did exactly the opposite.  At the same time it was advertising good rates on children’s savings, I noticed it had reduced the …

One reason I love London is that there are always new and exciting leisure activities for health-conscious fitness fanatics like me to explore. In the last month alone I’ve come across three completely different and delightfully surprising running activities. For instance, I had a lot of fun …

We hardly need tell you that the web is becoming an increasingly noisy place. Developing a compelling web presence to make your customers come back is one thing: ensuring they can find you in the first place is quite another. This is why search engine optimization (SEO) has become so …

Utility computing is now a reality.  Just as the National Grid allows businesses to access electricity at the flick of a switch (rather than owning, manning and running their own generators), the cloud allows similar economies of scale to be applied to IT infrastructure. The cloud is, …

Train stations are complex environments full of information that help travellers get from point A to point B. Because they cannot be simply replaced with a new version, developing a positive user experience in such settings (many of which are over a hundred years old!) can be challenging. One …

Many employers responded to the disruption caused by ‘consumerization’ of the IT workplace by embracing the ‘Bring Your Own Device’ trend. Essentially, BYOD has been promoted by three factors: (1) consumerization; (2) user frustration with devices procured by work; (3) desire to carry only one …

I am regularly being asked questions like ‘when will tablet ownership overtake PC?’ or ‘how long before everyone has a smartphone?’ The truth of what is happening with ownership of connected devices is far more complicated, so without the benefit of a crystal ball, here are some trends that …

Approximately 90% of all electronic data that has ever existed has been created in the last two years. Businesses are generating and holding rapidly growing volumes of data, and from a wider range of sources than ever before. As technology is increasingly leveraged to support business growth …

2013 has been branded ‘the year of 4G adoption’ – 4G being the fourth-generation mobile internet infrastructure. With a rising trend in businesses adopting mobile working strategies, it is clear that consumers and businesses alike will be looking to explore the benefits that this latest …

There's no question that mobile is the new frontier in healthcare communications and marketing. And savvy health marketers are tuned into getting mobile right. Take Pfizer's Pfizer Pro app—a highly intuitive resource for HCPs; or Galderma's Epi-Tracker, which allows patients to keep photo …

In the course of recent spring cleaning, my husband came across home videos taken when our children were very young.  We actually still have a VCR hooked up to our TV, so we watched them, much to the amusement of our now young-adult offspring. When I relayed the story to people, the response …

The past four decades have seen extraordinary transformations in consumers’ lives – and the pattern of dramatic change continues. DVDs are giving way to YouTube and Netflix, which are reinventing the relationships between viewers, media brands, and content. And in the workplace, “cradle to …