Unwittingly my bank stimulated my thinking on omnichannel earlier this year. Not because it dazzled me with a seamless, excellent customer experience, but because it did exactly the opposite. At the same time it was advertising good rates on children’s savings, I noticed it had reduced the …
Read moreMay 2013
Time to rethink search engine optimization?
by Matthew O'Sullivan
We hardly need tell you that the web is becoming an increasingly noisy place. Developing a compelling web presence to make your customers come back is one thing: ensuring they can find you in the first place is quite another. This is why search engine optimization (SEO) has become so …
Read moreData centers – supporting the cloud
by Caroline McGarr
Utility computing is now a reality. Just as the National Grid allows businesses to access electricity at the flick of a switch (rather than owning, manning and running their own generators), the cloud allows similar economies of scale to be applied to IT infrastructure. The cloud is, …
Read moreUsing Eye Tracking to Improve Wayfinding in Train Stations
by Pascal Wurtz
Train stations are complex environments full of information that help travellers get from point A to point B. Because they cannot be simply replaced with a new version, developing a positive user experience in such settings (many of which are over a hundred years old!) can be challenging. One …
Read moreBYOD: the consumerization of IT
by Charlotte Paris
Many employers responded to the disruption caused by ‘consumerization’ of the IT workplace by embracing the ‘Bring Your Own Device’ trend. Essentially, BYOD has been promoted by three factors: (1) consumerization; (2) user frustration with devices procured by work; (3) desire to carry only one …
Read moreTablet, Phablet, PC, Laptop: Will one ever reign supreme?
by Will Youngman
I am regularly being asked questions like ‘when will tablet ownership overtake PC?’ or ‘how long before everyone has a smartphone?’ The truth of what is happening with ownership of connected devices is far more complicated, so without the benefit of a crystal ball, here are some trends that …
Read more4G: keeping up with the competition
by James Dickerson
2013 has been branded ‘the year of 4G adoption’ – 4G being the fourth-generation mobile internet infrastructure. With a rising trend in businesses adopting mobile working strategies, it is clear that consumers and businesses alike will be looking to explore the benefits that this latest …
Read moreGetting Past the Sentiment: Archiving Our Lives
by Diane Crispell
In the course of recent spring cleaning, my husband came across home videos taken when our children were very young. We actually still have a VCR hooked up to our TV, so we watched them, much to the amusement of our now young-adult offspring. When I relayed the story to people, the response …
Read moreI Came, I Saw, I Bought Elsewhere
by Luiz Freire
Showrooming is increasingly on the agenda of marketers and retailers, as the practice becomes more and more popular among shoppers around the globe. Multi-brand shops selling cosmetics, books and especially gadgets are most affected by this activity, where people go to stores to check and feel …
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