May 2013

Unwittingly my bank stimulated my thinking on omnichannel earlier this year. Not because it dazzled me with a seamless, excellent customer experience, but because it did exactly the opposite.  At the same time it was advertising good rates on children’s savings, I noticed it had reduced the …

We hardly need tell you that the web is becoming an increasingly noisy place. Developing a compelling web presence to make your customers come back is one thing: ensuring they can find you in the first place is quite another. This is why search engine optimization (SEO) has become so …

Utility computing is now a reality.  Just as the National Grid allows businesses to access electricity at the flick of a switch (rather than owning, manning and running their own generators), the cloud allows similar economies of scale to be applied to IT infrastructure. The cloud is, …

Train stations are complex environments full of information that help travellers get from point A to point B. Because they cannot be simply replaced with a new version, developing a positive user experience in such settings (many of which are over a hundred years old!) can be challenging. One …

Many employers responded to the disruption caused by ‘consumerization’ of the IT workplace by embracing the ‘Bring Your Own Device’ trend. Essentially, BYOD has been promoted by three factors: (1) consumerization; (2) user frustration with devices procured by work; (3) desire to carry only one …

I am regularly being asked questions like ‘when will tablet ownership overtake PC?’ or ‘how long before everyone has a smartphone?’ The truth of what is happening with ownership of connected devices is far more complicated, so without the benefit of a crystal ball, here are some trends that …

2013 has been branded ‘the year of 4G adoption’ – 4G being the fourth-generation mobile internet infrastructure. With a rising trend in businesses adopting mobile working strategies, it is clear that consumers and businesses alike will be looking to explore the benefits that this latest …

In the course of recent spring cleaning, my husband came across home videos taken when our children were very young.  We actually still have a VCR hooked up to our TV, so we watched them, much to the amusement of our now young-adult offspring. When I relayed the story to people, the response …

Showrooming is increasingly on the agenda of marketers and retailers, as the practice becomes more and more popular among shoppers around the globe. Multi-brand shops selling cosmetics, books and especially gadgets are most affected by this activity, where people go to stores to check and feel …