August 2013

Product evolution? Or changing just to change?

August 23, 2013

As a UX researcher, I tend to evaluate all of my technology interactions. This kicked into high gear recently during a hotel stay. While the check-in process was straightforward; the elevator made me pause to think. Likely every elevator you’ve ever encountered has two buttons in the lobby …

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The value of product families

August 8, 2013

For marketers, the smartphone industry is fast-paced and highly competitive. From new product development to marketing devices, generating awareness and buzz amongst consumers is critical. With a host of new smartphones imminently entering the market, we asked over 3000 UK consumers in March …

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