Media & Entertainment Technology

The ABC’s of Cross-Platform Video Usage

<< Back to overview

Cross-platform programming and viewing is the norm for video today. Research companies and publishers alike are struggling to keep pace – or, in a few cases, pretending that not much has changed. To stay ahead of the cross-platform curve, ABC-TV partnered with GfK on a broad study of viewing across four of ABC’s key platforms. Learn more in this blog post by ABC-TV’s Mark Loughney and GfK’s David Tice.

<< Back to overview

Share your thoughts

Leave a Reply

Your email address will not be published. Required fields are marked *