October 2013

Key players in the microconsole category

October 30, 2013

As discussed in our previous blog post, the burgeoning microconsole category is making significant headway into the minds of consumers. Generally characterized as low(er)-cost alternatives to the three traditional console brands (Microsoft, Sony and Nintendo), this diverse collection of devices …

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Why simple apps do well

October 29, 2013

The rising popularity of apps We are doing much more on our smartphones than ever before. In the past, our mobile devices were used simply to make calls or send texts, but today with our smartphones, we’re more likely to be doing anything but these activities. From checking the weather, …

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The evolving role of the app

October 25, 2013

As 2013 emerges as another ‘year of mobile’, the channel’s growth shows no sign of abating. Global smartphones sales have grown nearly 500% in the last 5 years changing consumer behaviour in profound ways, offering more and more functionality, and becoming increasingly embedded in our lives. …

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If the choux fits….

October 23, 2013

Here in Britain, there’s been a furore of excitement over the latest series of the BAFTA-winning television programme, the Great British Bake Off (affectionately known as “Bake Off”). As well as keeping millions of viewers enthralled, the show’s popularity also reflects broader shifts in the …

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Will microconsoles make it big?

October 23, 2013

With E3 (or the “Electronic Entertainment Expo,” to the uninitiated) now firmly in the rearview mirror, those following the video game industry are turning their attention to the coming holiday season. In late November, Microsoft’s Xbox One and Sony’s PlayStation 4 will join Nintendo’s Wii U to …

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Consumers Increasingly Control Connections

October 15, 2013

The ability to be connected anywhere really is great. The power to have an instant message conversation with friends from Delhi to the Democratic Republic of Congo at no extra cost all on my commute home is something that would have been unimaginable a mere decade ago. Times are changing faster …

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The digital decision maker

October 10, 2013

The connected consumer is on the rise, but what of B2B decision-makers? Has the digital revolution hit this group in the same way? Does this diminish the role of the salesperson, or have reports of their death been greatly exaggerated? Developments in B2B marketing have encouraged the rise …

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