December 2013

So much free content, so why pay?

December 18, 2013

‘Free’ and ‘superfluous’ have come to resemble a kind of base state for a lot of online content. The same stories and videos are repeated endlessly across free news sites, blogs, Twitter feeds and video-hosting sites – to name just a few. Undifferentiated content allows for more or less …

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How Energy Drinks Can Power Up in 2014

December 17, 2013

Despite slowing growth and fairly persistent negative news around health concerns, Energy Drinks have an opportunity to maintain their momentum in 2014. Users of this category tend to be young and very highly engaged, offering the opportunity to stay relevant as these customers age. In …

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What Santa’s shopping for this Christmas

December 17, 2013

As we eat our way through our advent calendars, it becomes increasingly clear that consumers are far more generous in their Christmas gifting compared with previous years. Our research here at GFK has already flagged the front runners in this year’s race to the finish line. The sound of …

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Help Consumers Achieve Life Goals in 2014

December 12, 2013

2014 is fast approaching, and the turn of the year is often a time to reflect on what we’ve achieved in life and what we still aspire to. Data from Roper Reports Worldwide show that the aspirations of consumers around the world have changed in recent years, and brands and companies would do …

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Black Friday Goes Global – You Read it Here First

December 11, 2013

Shoppers in the US are accustomed to the Holiday shopping period beginning on Black Friday, often accompanied by chaotic scenes as bargain-hunters jostle to grab the best deals. It came as a shock to many Brits to see similar events unfolding in the UK this year, but in fact it’s something GfK …

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