February 2014

The Awakening of Animal Anthropomorphism

February 27, 2014

As reported in the Journal of Current Biology,  dogs are far more attuned to human emotions than previously thought. These deep emotional links perhaps explain why consumers seem to attribute human characteristics and behaviours to their pets, and why marketers are responding with products and …

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Coke Invests in the Power of Stories

February 25, 2014

In November 2013, The Coca-Cola Company generated plenty of excitement with the launch of its new homepage.  Coke’s proclamation that ‘the Corporate Website is dead’ coincided with its public decree that “content is king” and storytelling is the cornerstone of 21st-century communications. …

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How to target multi-channel consumers

February 21, 2014

The amount of time that consumers spend online has been rising for years. That’s not news. But what is interesting is that the amount of time spent on the internet has not ‘eaten into’ the amount of time spent watching TV or listening to the radio. Instead, consumers are increasing their …

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Big Opportunities from Thinking Small

February 13, 2014

While many mature markets are recovering from economic crisis at the macro level, consumers aren’t seeing this reflected in their standard of living, and real incomes are still lower than before the crash thanks to stagnant wage growth coupled with inflation. As consumers seek products that can …

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The King is dead, long live the King.

February 12, 2014

The phrase, “Cash is King” no longer applies in my house. The product development and marketing efforts of credit card issuers and operators have worked terrifically on the spending habits and attitudes of those in my household. King cash is dead; at least it is in my household. This is …

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