March 2014

Trends that drive the auto industry

March 24, 2014

Recently, I was reading an article about how consumers' choices are influenced not only by the usual decision drivers of price, quality and reputation, but also by their values and beliefs. This reminded me of our Roper Reports® Worldwide Study which tracks 12 major global trends. In …

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The changing landscape of photography

March 20, 2014

The end of the 20th century saw a significant increase in our ability to capture images, with photography becoming a true mass medium. Largely driven by the proliferation of smartphones and our ability to edit, store and share images, what's the picture look like for the future of this …

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The data agenda: can Big Data and privacy co-exist?

March 13, 2014

Back in 2011, the World Economic Forum (WEF) compared personal data to oil, as an asset class of extraordinary economic value. Oil was central to the development of the industrial revolution. Without it, much of the infrastructure we take for granted today (transport, energy, etc.) would not …

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Going Green Not So Easy for Brazilian Drivers

March 12, 2014

Brazilians, despite their tendency to think in a green way, have few options for purchasing an Electric Vehicle (EV), even though Brazil is home to some of the most congested cities on the planet. Sao Paulo, for instance, has the third highest number of inhabitants per vehicle. Brazilians …

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Actionable Eye Tracking

March 11, 2014

Many practitioners are divided into two opposing camps: those who are pro eye tracking, and those who are against it. The proponents seem to want to use eye tracking for every study, regardless of its objectives. The opponents, on the other hand, claim that eye tracking is just “smoke and …

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NEW INFORMATION CHALLENGES FOR TECH INVESTORS

March 10, 2014

Change is the name of the game in technology – so it takes solid information to truly keep pace with this marketplace. And investors are demanding new, unique data sources to stay ahead in this dynamic space. In our latest video blog post, Chris Stevens (Global Sales Director of GfK …

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