April 2014

Gens X, Y and Diabetes: Destined for Difficulty?

April 28, 2014

In many ways, Generations X and Y—roughly spanning ages 20 to 48—represent the future of health and wellness. They have seen water become a socially acceptable alternative to soda, cigarettes rise to $10 per pack, and yoga bring a new definition of fitness to the mainstream. As reported in …

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Hispanic Marketing: A Family Affair

April 16, 2014

There are many reasons to target Hispanic consumers. The most obvious one is size. The US Hispanic population is projected to grow to 79 million by 2030, when they will comprise 22% of the total, growing at more than six times the rate of non-Hispanics. The Hispanic market currently accounts …

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