May 2014

When Vendors and Retailers Go All Over the MAP

May 27, 2014

When CPG, HBA, and other manufacturers invest millions of dollars in promotion campaigns, the goal is to build deeper relationships – not just with consumers, but also vendors and retailers. And to give their dollars a solid shot at paying off, manufacturers design elaborate campaigns. By …

Read more

Maximising Mobile at BAFTA

May 23, 2014

It can feel as though we are constantly being bombarded with facts, figures and statistics about mobile. But what does any of it mean, and how can we start to make sense of the mobile jungle? This was the theme of Maximising Mobile, hosted by GfK at the iconic BAFTA location in London, which …

Read more

2014 Mobile UX Design Trends: Embracing MINIMAL

May 1, 2014

For the past few years we’ve experienced a steady lean toward minimalist design of digital space. As new technologies, such as higher screen resolutions and faster networks, influence the aesthetics of digital surface, our decisions in choosing the right approach for designing mobile interfaces …

Read more