By Kathy Sheehan & Jo-Ann Osipow.
The Millennial generation is growing, and they will soon transcend Baby Boomers in terms of sheer numbers and cultural influence. Yet, in many ways, this younger generation remains a mystery. Join GfK’s Kathy Sheehan (EVP and Managing Director, Consumer Trends) and Jo-Ann Osipow (EVP, Brand and Customer Experience) in our latest video as they uncover key insights on building strong connections with Gen Y consumers.
For more details about their findings, view our press release on Kathy and Jo-Ann’s presentation at ARF’s Re:Think 2014 conference.