August 2014

Can automakers achieve data-driven empathy?

August 19, 2014

A recent article in a business journal said companies are failing to follow established relationship "rules" and should use their Customer Relationship Management (CRM) systems to develop "data-driven empathy" about what's really going on in the hearts and minds of their customers. Some …

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Think differently about mobile research

August 6, 2014

Smartphones and tablets are becoming involved in almost everything that we do. This societal shift to a mobile lifestyle presents challenges as well as opportunities to market research. And being proactive is essential for researchers. In our latest video, Pat Graham (Chief Solution Strategist, …

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The Brand Divorce

August 5, 2014

In 2013, 3.5 million Chinese couples filed for a divorce - an increase of 12.3% over the previous year. With more and more Chinese choosing to part ways with their partners and live on their own, the Chinese marriage is in crisis. In addition, many more, particularly educated women (often …

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