August 2014

How can we effectively measure interactions in highly digital and complex industrial environments? For quite a long time, “usability” was the one and only indicator for this kind of interaction. However, the complexity of today’s environment shows that usability alone is not sufficient anymore …

The Internet of Things (IoT) is coming, and will transform the way businesses function forever. Many organizations are still unsure exactly what the IoT is, how they’re going to take advantage of its huge apparent potential, and vitally, what new threats it poses... A definition and a …

The growth of smartphone ownership has impacted sales of digital cameras, with the low end particularly facing decline. Yet while smartphones have succeeded in putting a camera in every pocket, this has not completely wiped out the need for a dedicated camera device. Convenience versus …

A recent article in a business journal said companies are failing to follow established relationship "rules" and should use their Customer Relationship Management (CRM) systems to develop "data-driven empathy" about what's really going on in the hearts and minds of their customers. Some …

The shift to mobile devices is big news for retailers. Now, half of UK mobile internet users visit a retail site at least once a month, spending on average 25 minutes shopping. By combining big data usage metrics from a global mobile network operator with our own world-class consumer panel …

How do shoppers in different markets research a major purchase like a smartphone or tablet? How does their behaviour differ by country? That was the question we set out to answer in this cross-country study where investigating smartphone and tablet purchase journeys in the UK, Belgium, Russia …

Buying or renewing car insurance is no longer a simple task for motorists. And for insurers understanding the increasingly complex purchase journey is critical to maximize sales and customer retention. We have carried out extensive research into the purchase journey of UK car insurance buyers …

Viewed by most people as a commodity, what role does the brand have for drivers in the car insurance purchase journey? We have carried out extensive research into the purchase journey of UK car insurance buyers and we’re sharing it in a series of articles. Here in our second article we look at …

Buying or renewing car insurance is no longer a simple task for motorists. For insurers understanding the increasingly complex purchase journey is critical to building a successful strategy to maximize sales and customer retention. We have carried out extensive research into the purchase …

Smartphones and tablets are becoming involved in almost everything that we do. This societal shift to a mobile lifestyle presents challenges as well as opportunities to market research. And being proactive is essential for researchers. In our latest video, Pat Graham (Chief Solution Strategist, …

In 2013, 3.5 million Chinese couples filed for a divorce - an increase of 12.3% over the previous year. With more and more Chinese choosing to part ways with their partners and live on their own, the Chinese marriage is in crisis. In addition, many more, particularly educated women (often …

Ever since its announcement, Google Glass has drawn attention and polarized opinions.  With the beta version hitting the UK market, we were eager to put the device to the test and reflect on the role of consumer perception in product adoption. Overcoming our self-conscious introvert tendencies, …