August 2014

Can automakers achieve data-driven empathy?

August 19, 2014

A recent article in a business journal said companies are failing to follow established relationship "rules" and should use their Customer Relationship Management (CRM) systems to develop "data-driven empathy" about what's really going on in the hearts and minds of their customers. Some …

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Common-Health Games

August 18, 2014

The recent Commonwealth Games is just the latest in a number of international sporting events hosted by the United Kingdom that have proved successful both in sporting terms and from the perspective of motivating the population to become more engaged with sport. Other recent examples are the …

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The Doctor Will Text You Now

August 7, 2014

Technology will continue to play a powerful role in the future of medicine, not just in the direct delivery of care, but also in communication within the care system. This includes doctor/patient interactions, which are diversifying away from strict reliance on the exam room. Health plans are …

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Think differently about mobile research

August 6, 2014

Smartphones and tablets are becoming involved in almost everything that we do. This societal shift to a mobile lifestyle presents challenges as well as opportunities to market research. And being proactive is essential for researchers. In our latest video, Pat Graham (Chief Solution Strategist, …

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