October 2014

Gaining traction: truck tire sales in europe

October 28, 2014

Some of the most perplexing questions in marketing are indeed some of the most intellectually interesting ones. There's so many ways to approach a research question. Which is the right approach? Is my model the best-suited? What about the data in my model? As the leader for automotive in …

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Adventures in Cord-Cutting

October 6, 2014

Now in its 34th year, our recently released 2014 Ownership and Trend Report not only provides subscribers with long-term trends, but also insights into contemporary media business issues. A key issue of recent concern is cord-cutting – how prevalent is it, and what do cord-cutter homes look …

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