December 2014

The rise of the influential vloggers

December 11, 2014

Have you heard of Michalle Phan, Zoella, Tanya Burr or Pixiwoo? No, neither had I until I recently ventured into the world of the beauty video logger or “vlogger”. These are some of the most influential people in the cosmetics industry and they’re doing it from their bedrooms. The …

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Should luxury brands be playing games?

December 10, 2014

I used to associate gaming with spotty teenagers sat in their bedrooms killing aliens at four in the morning. But, I have since come to realize that gaming is much more than just that. Gamification is a technique that marketers are using to connect with consumers on a deeper …

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7 ways to monetize mobile instant messaging

December 8, 2014

Recent valuations of major mobile instant messaging (IM) players on the market suggest that the larger the user-base the more valuable each user becomes. This premise may be based on advertising revenues alone so monetizing more features is likely to increase the value per dollar per-user. …

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