January 2015

I was excited to see Hoover partner with MakerBot, to allow people to 3D print their own vacuum cleaner accessories. It’s another brand that’s embracing maker culture; the mix of technology and DIY that’s starting to move from a group of enthusiasts to a mainstream audience. But if you’re …

In a competitive global marketplace, one key way for auto manufacturers to keep customers satisfied is to anticipate and meet their future wants and desires. We asked drivers what multi-media and entertainment features they might want in tomorrow’s car. What they wanted differed by market – …

Not so long ago it was a concept associated with science fiction. Now the dream of the self-driving car is on its way to becoming reality. Obviously there are legal and regulatory hurdles still to overcome, but self-drive technology has been developed and refined, and self-driving cars will …

“A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner (former CEO of Disney) It’s 2015 and our relationships with brands are deeper and more complex than ever. Social media has given us even more …

GfK and AutoScout24 surveyed around 8,800 people for the report ‘The Cars We Want Tomorrow’. Drivers aged 18 - 65 in seven European countries (Austria, Belgium, France, Germany, Italy, the Netherlands and Spain), were surveyed on a wide range of topics, from safety to cost, comfort to the …

The "Internet of Things" (IoT) is one of the most revolutionary trends in technology today. It is often referenced in relation to the ‘smart home’, where household appliances, meters and devices autonomously communicate with each other via the internet and wireless signals. Yet the IoT is …

“I want to understand the world from your point of view. I want to know what you know in the way you know it. I want to understand the meaning of your experience, to walk in your shoes, to feel things as you feel them, to explain things as you explain them. Will you become my teacher and help …

In a competitive global marketplace, one key way for auto manufacturers to keep customers satisfied is to anticipate and meet their future wants and desires. We asked drivers what multi-media and entertainment features they might want in tomorrow’s car.What they wanted differed by market – …

Despite the fact that we all know better, at times we eat food we shouldn't, we don't get enough exercise, and we don't get enough sleep. In short, we put off things that cause us short term pain even though there are tremendous long term health benefits. Our financial health involves these …

It’s the end of the year and time to look back on the reports released through The Home Technology Monitor™, our syndicated series of reports on media ownership, usage, and attitudes. What were the most important – or at least most notable – insights which came out of 2014? In no particular …

GfK and AutoScout24 surveyed 8,800 people for the report ‘The Cars We Want Tomorrow’. Drivers aged 18-65 in seven European countries (Austria, Belgium, France, Germany, Italy, the Netherlands and Spain), were surveyed on a wide range of topics, from safety to cost, comfort to the environment, …

Retail parks are currently a hot topic of conversation: This retail format is increasingly the first choice among retailers and consumers, and investors are now following suit. GfK retail expert Manuel Jahn explores why retail parks constitute a sustainable investment with genuine …