February 2015

EMV and the impact on user experience

February 20, 2015

The only constant is change and this is particularly true for the payments industry. Very big changes are coming to the industry later this year and it’s going to have a ripple effect across the entire purchasing experience in the US. On October 1st, there is a shift of fraud liability from …

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A perfect data paradox in the digital age

February 9, 2015

Seven essential digital ad effectiveness research considerations Pretty much most things generate data these days. You get up in the morning and your Fitbit records your first step. You walk down the road and your footfall is measured in at least two ways (most likely by CCTV if you live in …

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Hunting the health food shopper

February 5, 2015

A growing number of Americans are hungry for good health. They try to eat right – and, in many cases, exercise environmental responsibility at the same time. To satisfy these customers, food stores are adding organic, fresh and local fare. The percentage of U.S. adults who regularly eat organic …

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Spice is nice: snacking in india

February 4, 2015

With its soft-blue label and taupe package, the Relax 100% natural health bar looks like the type of good-for-you product you’d expect in an upscale food chain like the U.S.A.’s Whole Foods. But its provenance is India. And that says a lot about where the snack-food market – and, in a larger …

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