March 2015

Omni-being: striving against digital dualism

March 31, 2015

On a recent Silicon Valley business trip, a couple of colleagues and I took a break for lunch in Palo Alto. The inviting 72 degree sunny day for this northeast winter-sufferer made it hard to resist a casual neighborhood café with outdoor seating. Our hostess quickly sat us down and deposited …

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Hispanic millennials – pet marketers’ next best bet

March 26, 2015

Pet marketers are on the trail of something important. They need to track down their next generation of dominant customers. Baby Boomers, who account for a meaningful share of sales, are aging – and so are their pets. The pet industry is worried that, when Boomers’ dogs and cats pass away, they …

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Will privacy fears affect data?

March 13, 2015

In 2015, the promise of market research—and marketing, in general—is bound up in our ability to build healthy and vibrant information ecosystems. Rivers of data feed campaign streams across the media and marketing landscape, shifting and readjusting in a real-time evolution. The goal: to know …

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