July 2015

Many pay TV operators are starting to feel that Over The Top (OTT) services may be overrated. Their TV Everywhere services just aren’t winning over enough subscribers in some markets. Yet, the OTT viewers are out there. In fact, they’re growing in number, and fast. Adobe reported in its …

You’re in the department store. Your basket is nearly full. There’s just one last pair of pants to look at. And what’s that? A coupon for the pants you’re considering buying pops up on your phone. Bargain! The pants are coming with you. And it’s time to go. You wave your phone at the …

The tailor's apprentice in Gottfried Keller's short story is mistaken for a count because he is so well dressed. After many adventures and entanglements, he ends up with a wife, a workshop and wealth. Today, clothing mainly comes from Asia. It is no longer bought in specialist boutiques, but in …

The meteoric rise of digital combined with economic uncertainty has changed the path to purchase forever, creating a whole new raft of challenges for anyone selling through retail channels. We address these challenges in a series of four blogs, entitled “The future of retail”. Shoppers see no …

Whether it’s breathing new life into aging patents or capitalizing on the quantified self craze, pharmaceutical companies are finding ways to expand the reach and utility of their drug brands by developing digital companion applications that track, monitor, log, and calculate therapeutic data. …

According to our Connected Car study, the car of the future is almost here. The arrival of connected vehicles will usher in a new era in automotive history and features that could not have been imagined a short while ago will soon come as standard with most new car models. But how widely do the …

Take a moment to recall “Back to the Future (Part 2)”. Now picture Marty McFly’s surprise if he’d hopped in his time-traveling DeLorean in 1985, emerged in 2015 and discovered that he can watch TV on a mobile phone. In his day people actually fitted their activities around the TV schedule. …

Whether you produce or sell food and drink, make the tables consumers eat at, the kitchens they cook in or the appliances and utensils that help them, it’s vital that you know about trends in cooking. We are able to bring together a unique set of data sources to provide an insight into people’s …

Another season to write off. Farmers lamented the shortage of water, while fashion retailers bemoaned the shortage of customers. Very few could report an increase in sales over the spring months from March to May. For most high street fashion retailers, the results of their clothing business …

Makers of health and beauty goods - particularly those selling in digitally developed Asia Pacific - should focus on the omni-channel market to capture the full sales potential that is developing there, according to our recent study conducted in four markets in the region. That sales …

Yes, the title of this post refers to your product. That isn’t to say your product isn’t selling. Indeed, customers are out there purchasing your product—but it’s not what they’re buying. What customers actually buy is the experience of using your product. Unless your product was designed for …

Is it time to increase your investment to win the hearts of the Chinese consumers or is it time to cut the mushy stuff and compete on hard core product and price advantage?  Research indicates that it is time to put love in the air. It is time to woo and win, as the consumers are demanding and …