September 2015

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How online is paving the path to purchase

September 10, 2015

Regardless of whether consumers are clicking “buy” at the virtual checkout, online remains a major sales channel and an irrefutable part of today’s purchase journey. Fact: from cosmetics to TVs, online is where brands and consumers hook up – whether that’s to find information about a product or …

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Wearables and payment – what’s the deal?

September 8, 2015

Modern shoppers have an array of payment options available to them, with the recent addition of Apple Pay users are offered the option to pay for goods and services via the use of an Apple iPhone 6 or smartwatch. Along with other wearable accessories such as Barclays bPay which features the …

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Why mobile is the new web

September 7, 2015

The mobile revolution: it’s one of the most talked about phenomena in consumer technology. Yet advertising spend on mobile is still far behind use and the number of eyeballs that might see it – and we all know that advertising needs to follow the users to be effective. So what’s causing this …

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Emerging Payment Channel Winners

September 4, 2015

The evolution and revolution of payments continues to unfold before our eyes. Everyday there are more announcements of new products, partnerships and services that move us closer to the inevitable ubiquity of paying for nearly everything using new and exciting methods. Although there is much to …

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Content Everywhere and Always On

September 3, 2015

On September 12, 2015, at this year's IBC, I have the pleasure of moderating a panel called "Future Consumer, Content Everywhere and Always On!" which investigates the implications of video being everywhere for consumers and the media industry. Executives, experts and researchers from …

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