November 2015

Young people in Italy are certainly not going to abandon shopping in-store any time soon, despite their interest in the online world. Two thirds (66%) of youth respondents (aged 16-21) thought they would continue to shop in stores as much or more than they do at present. This is similar to the …

The internet is both market place and exchange platform – also for luxury buyers. Mobile devices keep paving new ways online for them when it comes to information about their favorite brands and online shopping. The good news for stationary trading: The special meaning of the point of sale will …

Let's face it. Sometimes the title of that self-help book popular in the 1990s still rings true: Yes, men are from Mars and women are from Venus. When it comes to shopping for personal care items, I definitely see more differences than similarities. Indeed, talking about the differences …

The key to unlocking the smart home opportunity is communicating the broader benefits it will deliver and how it will actually work in the home In our recent global study, we asked people in seven countries to say which technologies they felt would have an impact on their lives in the next …

We live in an age of instant gratification. In case you’ve been under a rock for the past five years, consumers in most of the developed world can now order virtually anything they want, whenever they want it. Today’s connected consumers order their transfers to the airport, or across town, …

The secret to sustained success when promoting beauty brands on social media is to have a well thought-out, focused social media strategy. Here are four tips for promoting beauty products on social media. 1. Match the channel to the campaign Beauty brands typically “splurge” their content …

The youths of India remain loyal to shopping in person. 78% of young people surveyed said they will continue to shop in-store at least to the same extent as now or more, compared to 69% of older shoppers. In fact, 51% of youths said they will visit shops more. This is significantly more than …

Recently, a client came to us looking for help in designing a new product to revive their languishing business. Despite offering superior technology, their products were struggling, while a key competitor had been gaining momentum. We started with an Expert Review of products offered around …

L’Oréal’s “Destination Beauty” relaunch was more than just a facelift. It was a radical redirection. The brand converted from a brand channel into a brand-sponsored, vlogger/creator-curated channel. A bold shift, but a smart one considering the appeal of the vlogger community. But this is not …

Children born post-Millennial - the first true generation of “Digital Natives” are expected to be more cautious than past generations having grown up in a period of recession and terrorist fears following 9/11. But how will these formative years influence children’s engagement with financial …

Retail has changed a lot in recent years, says Anthony Norman. We can now buy products immediately via one-click purchasing, a solution many retailers have adopted, attempting to work around the consumers’ busy lifestyles. This reflects the consumer’s primary need – convenience. Retailers and …

If you’re running advertising campaigns that integrate digital as part of your media plan you’ll know that measuring mobile ad effectiveness is a significant challenge. Going beyond impression delivery reports and conversion KPIs to deliver a view on branding impact and cross media …