November 2015

Personal care items from Mars and Venus

November 18, 2015

Let's face it. Sometimes the title of that self-help book popular in the 1990s still rings true: Yes, men are from Mars and women are from Venus. When it comes to shopping for personal care items, I definitely see more differences than similarities. Indeed, talking about the differences …

Read more

Unlocking the Smart Home opportunity

November 18, 2015

The key to unlocking the smart home opportunity is communicating the broader benefits it will deliver and how it will actually work in the home In our recent global study, we asked people in seven countries to say which technologies they felt would have an impact on their lives in the next …

Read more

Evaluating mobile ads: At last!

November 6, 2015

If you’re running advertising campaigns that integrate digital as part of your media plan you’ll know that measuring mobile ad effectiveness is a significant challenge. Going beyond impression delivery reports and conversion KPIs to deliver a view on branding impact and cross media …

Read more