There’s no limit these days to the volume and type of data that companies use to improve their competitiveness. Much of this data is unique to the industry in question, but some market indicators such as purchasing power have nearly universal application. A measure of the population’s …
Read moreIndonesia is a large and vibrant growth market, offering significant opportunities for consumer brands as well as for technology and media companies. With 250 million inhabitants, it is the fourth most populated country in the world, with millions of people rising into the middle class each …
Read moreMoney (perceived lack of it) the biggest cause of stress in the world! Mark Zuckerberg, the founder of Facebook, has declared that he will give away 99% of his shares in the company, worth $45 billion, for philanthropic purposes. He is in good company, as several other billionaires, …
Read moreVirtual and real worlds are moving closer together. Augmented reality (AR) is expected to be used by brands embracing the technology more in their advertising campaigns, as well as beyond onto the high street. Increased interactivity and customer engagement are just two of the rewards for the …
Read moreLast month, Apple announced that they planned to launch a P2P payments capability using the ApplePay infrastructure. What was compelling about the story was that the plan might involve bypassing the traditional payment networks (MasterCard and Visa). This has been a common theme over the last …
Read moreWith access to quality data, a flexible tool and a dedicated team, millions of conversations happening on social media can be turned into insights for brands. Businesses see the value and are getting involved, but social media monitoring is not without its naysayers. Recent pieces of …
Read moreRetailers need not be at all concerned about young people in the UK shunning “real” shops. According to our study, while almost half of youths (aged 16-21) believe shopping online will grow in importance in the next two years, 72% think they will use physical stores to research and buy products …
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