June 2016

Why pharma must understand the patient as a payer

June 23, 2016

Pharmaceutical companies are well aware there is a trend toward shifting the financial burden to the patient that can be seen in many markets. Traditionally, patients have had the payer role in the emerging private pay markets, such as China and India. The US is also an obvious example of where …

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Travel on the small screen

Travel and video are perfect companions. Two out of three US consumers watch online travel videos for inspiration when they're thinking about taking a trip according to a 2015 Google study. In fact, video could well be where your customers start the serious business of researching their next …

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