With strong sales of smart TVs come new opportunities for brands and advertisers to communicate with a growing and engaged audience. But to monetize a channel, we need reliable measurements for reach, ad performance and engagement. At Germany’s dmexco, one of the most important global …
Read moreAugust 2016
Is ad tech butchering your user? How to regain control
by Alessandro De Zanche
Whatever your digital advertising/marketing objective, one thing is certain, it will involve data. Lots of it. Increasingly, the challenge for today’s executives is not only to make sense of that data, but also to leverage it consistently. To do this, it’s necessary to choose the right tools …
Read moreUnderstanding TV viewing preferences in the digital age
by Rachel Bonsignore
Today, the definition of "television" is much deeper than the physical device it was originally named for. No longer confined to a self-contained, standard-issue product, “TV” now refers to content that is accessible to us via an endless combination of devices, platforms, and services. The …
Read moreTurning the smart home into a consumer-led revolution
by Greg Kaminsky
Connected consumers around the globe have brands wondering what smart product technologies are next in line for mass adoption. Even though a number of emerging tech trends have enormous potential, the smart home in particular stands out as one that offers endless opportunities for brands. …
Read moreBuilding on Elon Musk’s master plan: Payment systems and the future of automotive
by Tim Spenny
In a recent Let’s Talk Payments article, I discussed Elon Musk’s recently published Master Plan part 2 that outlines his vision for the future of Tesla, which now includes the acquisition and merger of Solar City. In my article I pointed out the disappointing omission of an in-vehicle payments …
Read moreUsing Appreciation Panels to check TV audiences’ views
by Lex van Meurs
Let’s be honest: it is complicated being an audience researcher for a broadcaster. Gone are the days when most prime time TV shows got double-digit ratings and the only reviews to worry about were those of the notoriously cynical newspaper journalist. Now, when a new TV program disappoints, …
Read morePlug and play: Connecting with the home television system
by David Tice
The Connected Consumer is not only adding new connections regularly but reconfiguring old ones as well. Media devices are seeing old connections cut, new connections added or hybrid connections that create a change in primacy of one connection over another. Let’s consider the TV set, or to …
Read moreCan new mobile payment solutions meet the hype?
by Mihir Bhatt
In the current payments marketplace, there seems to be quite a bit of innovation in the transactional arena. We’ve seen Samsung Pay being rolled out ahead of the Olympics and Facebook’s most recent strategy to convert users into buyers. But how much is hype vs. reality? Our research shows …
Read moreBlazing a trail of data: How Connected Consumers are pushing for a revolution in travel
by Greg Kaminsky
Digital technology has forever changed the travel industry, and now there’s no going back. Video, social media, and online reviews have replaced the role of travel agents, and new technologies like mobile and virtual reality are giving consumers new ways to plan their next vacation. For …
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