As mobile technology has increasingly become an everyday part of Connected Consumers’ lives, mobile apps present a unique opportunity for retailers, offering a direct line to consumers on the devices they carry with them everywhere. While branded apps have the potential to enhance the shopping …
Read moreOctober 2016
Automotive marketing: Understanding the multiple touchpoints of the Connected Driver
by Ondrej Szabo
Today’s fragmented media landscape presents a significant challenge to automotive retailers seeking to maximize the efficiency of their online campaigns. The growing importance of online media combined with the proliferation of connected devices further exacerbates the problem. How can you …
Read moreAutomotive sales: A long and winding road
by Thomas Schmelzer
When a consumer drives a new car off the forecourt it marks the beginning of one journey and the end of another. The path to purchase is a long and winding road. In all likelihood, today’s Connected Consumer will have consulted numerous sources of both paid and earned media. They will have had …
Read moreReporting back from Facebook’s Global Partner Summit
by Sabra Mieli
As one of Facebook’s measurement partners, recently announced at its 2016 Global Partner Summit for marketers, we have been tasked with providing a holistic view of ad campaigns for its advertisers. By linking together the ad contacts from Facebook’s platform and our own media panel, Facebook’s …
Read moreTrade marketing: Getting to grips with the bottom line
by Gregoire Lemaitre
As a manufacturer or retailer, you will invest heavily in marketing activities at the point of sale (POS). But do you, like so many in your sector, lack confidence in your investment decisions? Do you struggle to know to what extent you are achieving a healthy return on your spend? Well, let’s …
Read moreReport from dmexco: Running to keep up with technology
by Sonia López Sánchez
This year’s dmexco was attended by more than 50,000 visitors. The breadth of the program at the event highlighted the rapid speed of change in the digital market. From the internet of things to virtual and augmented reality, to data and marketing automation, there was much to debate. Here’s our …
Read moreInnovating in a post-Brexit Britain
by David Crosbie
Since the referendum on June 23rd and the decision of the British people to leave the European Union, brands and marketers have been contemplating what it means for them, and how, if at all, they should adapt their strategy and communications to appeal to the residents of a Disunited Kingdom. …
Read moreA little perspective: The long term view of consumer confidence
by Kathy Sheehan
Last week, after the Chelsea bombings, a friend of mine called and asked how everything was in New York – was I able to get around? Was my daughter’s school closed? Had I missed work? Could I still go out and buy groceries? Very thankfully, the answers to these questions were yes, no, no …
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