November 2016

The old and new of holiday shopping trends

November 17, 2016

With the election season now behind us, Americans can now set their sights onto a new season (with perhaps the same level of uncertainty – for marketers, brands and companies at least): holiday shopping.  This year the National Retail Federation expects holiday sales to reach $630.5 billion.  …

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Beyond the pill: How to go beyond the fad

November 7, 2016

Beyond the pill (BTP) strategies have become as trendy as the Kardashians and as ambitious as Captain Kirk.  Yet the bright future of Rx technological enhancements paired with an ecosystem of services is still more of a dream than a commercial reality, with a variety of failed initiatives …

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