Did you watch the most recent episode of Homeland last night? Maybe you caught up on the new BBC drama Taboo, watched some YouTube clips or just had an evening of chilling in front of Netflix. Whether you viewed any video content or not last night, there is no denying that the way in which we …
Read moreJanuary 2017
Voice analytics unlocks critical insights for concept and ad research
by Bradley Taylor
Many products go through a series of consumer tests before they hit the market. This is to measure how consumers will respond to them, allow for optimization and sift the wheat from the chaff. In the past this has led to some improvement of market reception but the number of product failures …
Read moreGet to know me: The emotional appeal of technology showcased at CES 2017
by Rob Barrish
Amazon’s Alexa was one of the stars, if not THE star of the 2017 CES show. What is the broader theme that piques our interest? Is it because Alexa acts as a central hub that “connected things” run on? Yes, partly. I believe another key reason that Alexa was the star of CES is the …
Read moreThe future of FinTech goes far beyond mobile wallets
by Diane Crispell
I must admit that I find the term “mobile wallet” a little silly. After all, wallets have always been mobile, right? At the same time, I am not at all averse to the idea of making transactions with my phone. I’m getting the hang of accessing coupons in stores, and I felt pretty cool the first …
Read more3 usability tips every appliance manufacturer should consider
by Lena Tetzlaff
The household appliance industry has been particularly impacted by rapid-evolving technology and Connected Consumer innovations. Our user experience (UX) researchers and designers are fortunate to see and test many cool-looking prototypes that integrate these innovations before they hit the …
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