April 2017

When it comes to taking a vacation, more than half of people (59%) surveyed internationally prefer a vacation where they “relax and take it easy”, according to our online study conducted in 17 different countries. In comparison, over a third (35%) said that they prefer “an active vacation …

Netflix was the last to join the likes of Amazon Prime and catch-up services in offering its subscribers the flexibility to watch content offline. For a while, Netflix officials have been shutting down all downloading queries cold. Their decision to “focus on the 95% use case where customers …

Digital home assistants (DHAs) – such as Amazon Echo, Echo Dot, and Google Home – have made great strides in a short amount of time. Just two years after the Amazon Echo launch, slightly more than one in ten (11%) US households own a DHA, according to the latest findings from GfK’s The Home …

This article was co-authored by Frances Barlas, Ph.D. and Randall Thomas. Many of us walk around with a high–powered, Internet-enabled computer in hand or nearby at all times of the day. For some, the smartphone is the first thing they reach for when they wake up in the morning and the last …

Today’s changing retail environment is proving to be a major test of marketers’ agility. It is no secret that the convenience of online shopping has drawn customers away from traditional brick-and-mortar outlets. Walking from store to store in search of the perfect outfit or gift has …

As a marketer of durable goods, your likely mission is to build brand image, optimize your media budget and ultimately to generate profit. While that might sound like “mission impossible”, the good news is that there is a tested research technique that can help. Marketing mix modeling offers a …

“Fashion is not necessarily about labels. It’s not about brands. It’s about something else that comes from within you…” - Ralph Lauren Nowadays, style is not only about the logo you are wearing but the values that it represents. With this in mind, fashion brands need to know their consumers …

Connected Consumers live in a constantly evolving world, where emerging new technology has the potential to impact everything we do.  Each year brings exciting new products and iterations which promise to revolutionize everything from transportation to retail to entertainment. For 2017, …

My wife and I recently binge-watched “This is Us.”  As a father of two, I was attuned to the portrayal of the dads on this fictional NBC show (for the un-initiated).  Randall, William, and Jack make up an all-star cast of TV dads.  Sure, all three have their flaws, but I’m convinced that some …