You may be forgiven for thinking that high street travel agencies are a bit of an anachronism in today’s world. After all, who would go to a retail outlet filled with paper brochures while a uniformed member of staff tapped your details into their computer, when it’s possible to book a package …
Read moreJune 2017
Measuring technology addiction around the globe
by Greg Kaminsky
Do you struggle to unplug from technology? Well you’re not alone, according to the results from our international online survey where a third of those polled (34%) firmly agree1 that they “find it difficult to take a break from technology (my mobile device, computer, TV, etc.), even when I know …
Read moreDads are shopping more and brands are important anchors
by Tim Kenyon
Dads are changing. As more mothers have entered the workforce and become empowered outside of the home, dads have become more engaged with household chores like cooking, cleaning and grocery shopping. These trends are not just born of necessity; in the US, Canada, and countries around the …
Read more3 main challenges for converting browsers into buyers
by Marco Wolters
Imagine a potential customer is browsing in your store or on your website. They linger a little over one of your products and it’s clear that they’re interested. So how do you convert this browser into a buyer? There’s competition coming from every angle and consumer spending isn’t growing, …
Read more3 things Connected Consumers want from their smart home
by Karthik Venkatakrishnan
Whether it’s smart speakers, thermostats or refrigerators, one thing is clear. The much hailed about ‘internet of things’ is slowly but certainly becoming a reality. The benefits are obvious for customers – smart homes represent the ultimate in convenience. Back in 2015, Amazon’s Dash button …
Read moreOptimize your retail environment: How to fill up shopping baskets and maximize sales
by Adrian Sanger
To truly conquer the connected shopper, you need to encourage your customers to buy as much as possible in one shopping journey. In today’s retail environment, shoppers are presented with overwhelming choice. Here’s how you can influence their decision-making to ensure they buy as much as …
Read moreGet them out to the ball game: How brands can leverage the power of sports fans
by Adam Swift
As the summer of 2017 approaches in the US, there’s a veritable buffet for sports fans to enjoy. The Warriors and Penguins have been crowned champions but baseball, soccer, racing, golf and tennis now fill the schedule. I will be a part of the crowds this summer, heading to Connecticut to see …
Read moreImproving customer loyalty and retail experience through mobile payments
by Karthik Venkatakrishnan
Eight years ago, Starbucks developed its own app for mobile payments. Today, it’s still held up as the gold standard in the United States. In Asia’s rapidly developing market, where mobile payment is eight to nine years ahead of the West, things are quite different. In China, you can …
Read moreFine-tune and optimize your cross-channel pricing for better brand positioning
by James Rudd
Today’s Connected Consumers are increasingly price sensitive. According to our FutureBuy 2016 study, 58% of shoppers compare prices in different stores and more than a third (39%) use price comparison and discount websites. Consequently, promotional activity is intensifying as retailers and …
Read more3 easy ways to increase ecommerce sales through online product content
by Aimee Van
U.S. ecommerce sales grew almost 15% in Q1 2017 compared to one year ago as reported by Internet Retailer. With the growth of these sales comes increasing expectations from purchasers. A recent GfK FutureBuy study shows that 54% of consumers are now less loyal to any one brand and need to …
Read moreManaging price erosion in the omnichannel shopping environment
by Adrian Hobbs
While eroding prices of technical consumer goods may excite the increasingly savvy and deal seeking Connected Consumer, they can be a big problem for product manufacturers and their retailers. Lower prices mean lower margins, and in today’s evolving omnichannel environment, it’s important to …
Read moreIt starts with experience: How brands and consumers can become friends for life
by Oliver Hupp
Every brand wants to broaden its client base, but to achieve this is one of the biggest challenges facing marketers. The key to success lies in building a relationship between consumer and brand. From this strong foundation, you can increase penetration, but also upgrade light buyers into …
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