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Is outsourcing product content key to online holiday success?

With a busy Holiday season approaching there are high expectations for sales growth. Online sales are projected to reach $114 billion, a 21% growth compared to 2016. There are several steps brands and retailers have already taken to prep for success.  Amazon, UPS and Target have announced their plans on hiring additional seasonal employees, while Walmart plans to extend store hours.

During this time of year when orders and customer expectations increase dramatically, outsourcing may be vital to Holiday success. Outsourcing can help reduce costs and allow resources to focus more energy on the most crucial aspects of a business. Here are a few reasons you may want to consider outsourcing your product content, right in time for the Holiday season.

You lack the budget or resources to manage content in-house

As brands and retailers prep for holiday promotions, assortment and fulfillment as top priorities, online product content creation and management can often get neglected as managing product content can be an expensive and never ending manual process.  Aggregating, structuring and standardizing product information from various manufacturers and integrating that into your site can be cost and resource prohibitive.  But, by outsourcing content collection and integration, you do not need to hire, train, and manage additional staff.  As a result, you can use your existing resources to focus on things such as merchandising and upselling to increase sales and conversions.

You need to get to market faster

As if the Holiday season wasn’t busy enough, brands and retailers have to keep up with consumer demand for newer, better and trendier products on the market. By outsourcing product content, the bulk of what you need for your product assortment options and content integration can be handled quickly, improving your speed to market and allowing you to capture early sales.

Product content is not your specialty

Outsourcing product content to the experts ensures content is accurate and optimized for SEO, shopper engagement and on-site search, all of which are key factors in influencing purchase decisions. One survey reported that 98% of shoppers have been dissuaded from completing a purchase because of incorrect content. Outsourcing product content will help reduce the margin for content errors which could lead to returns. A third party expert will undergo quality assurance testing making sure your product content is correct and helping you to avoid becoming part of the potential $66 billion in goods to be returned during the Holidays.

See also: 3 easy ways to increase sales through product content

Conclusion

If you’re tired of the DIY method to creating, enhancing and managing your product content or you’re seeking to increase your assortment, outsourcing is worth a look as it leads to direct cost savings, speed to market and consumer impact from the professionals. Additionally, by partnering with the experts you’ll have access to the hottest products and industry trends that will even further enhance your product detail pages and give you a competitive edge.  All of this could be critical while trying to keep up with the volume and fast-paced environment of the Holiday season.

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