Search Results for ux

The emerging and evolving UX of virtual reality

March 31, 2016

Virtual reality (VR) has had its ups and downs over the last few decades, but all signs point to 2016 as a watershed year for VR entering the mainstream of consumer technologies, as we highlighted in this year’s Tech Trends 2016. Facebook’s purchase of Oculus will finally bear fruit this year …

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ROI and UX: the ‘piñata effect’

September 28, 2015

Let’s start by stating the obvious: no organization sets out to create a bad user experience (UX). Yet, poor user experiences frequently happen. Enter the Piñata Effect. As many of us know about piñatas, they are filled with candy – and everyone wants the candy. Each boy or girl is …

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3D printers go mainstream: UX may be the key

January 29, 2015

I was excited to see Hoover partner with MakerBot, to allow people to 3D print their own vacuum cleaner accessories. It’s another brand that’s embracing maker culture; the mix of technology and DIY that’s starting to move from a group of enthusiasts to a mainstream audience. But if you’re …

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Should luxury brands be playing games?

December 10, 2014

I used to associate gaming with spotty teenagers sat in their bedrooms killing aliens at four in the morning. But, I have since come to realize that gaming is much more than just that. Gamification is a technique that marketers are using to connect with consumers on a deeper …

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2014 Mobile UX Design Trends: Embracing MINIMAL

May 1, 2014

For the past few years we’ve experienced a steady lean toward minimalist design of digital space. As new technologies, such as higher screen resolutions and faster networks, influence the aesthetics of digital surface, our decisions in choosing the right approach for designing mobile interfaces …

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Simplicity: A desired luxury

January 21, 2014

In an era of communication overload – In which people are expected to process multiple experiences at once and ways to communicate have grown exponentially -- how are consumers and shoppers coping? What are the strategies that they will resort to in order to make their lives a bit more …

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