About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.

More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries.

By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

In our blog, we share some of our latest insights and ideas, inspired by our unrivaled worldwide consumer database as well as our marketplace observations. We hope you enjoy it, and that it helps you to meet the needs of global consumers. We value your feedback and comments, and of course if you’d like more information on anything, please don’t hesitate to contact us!

Visit GfK.com to learn more about our products and services.