Aga Bojko

aga.bojko@gfk.com

My blog posts

Actionable Eye Tracking

March 11, 2014

Many practitioners are divided into two opposing camps: those who are pro eye tracking, and those who are against it. The proponents seem to want to use eye tracking for every study, regardless of its objectives. The opponents, on the other hand, claim that eye tracking is just “smoke and …

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The Truth About Webcam Eye Tracking

October 13, 2011

(Re-post from the Eye Tracking the User Experience Blog.  Aga is currently writing Eye Tracking the User Experience, A Practical Guide, to be published by Rosenfeld Media in 2013.) By now everyone has probably heard of webcam eye tracking. If you haven't, it is exactly what it sounds like - …

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Eye Tracking Without Eyes

June 16, 2011

(Re-post from the “Eye Tracking the User Experience” Blog. Aga Bojko (VP, User Experience) is currently writing Eye Tracking the User Experience, A Practical Guide, to be published by Rosenfeld Media in 2013.) "Participant-free eye tracking" has been around for a while but is still …

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The Most Precise (or Most Accurate?) Eye Tracker

May 18, 2011

(Re-post from the “Eye Tracking the User Experience” Blog.  Aga is currently writing Eye Tracking the User Experience, A Practical Guide, to be published by Rosenfeld Media in 2013.) To keep up with the developments in research and technology, I have a Google Alert set up for "eye tracking" …

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Eye Tracking Bing vs. Google: A Second Look

January 27, 2011

This article is re-posted from User Centric’s blog. Last year saw significant changes in the war between Microsoft’s Bing search engine and Google.  Bing struck first when it began powering Yahoo!’s searches, thus accounting for nearly 25% of searches in the United States. Google then …

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Eye Tracking Bing vs. Google: A First Look

June 8, 2009

This article is re-posted from User Centric’s blog. The  User Centric, Inc. team (now GfK’s User Experience team) took a closer look at the newly launched Microsoft's Bing and find out how it stacks up against powerful incumbent, Google. Eye tracking technology was used to capture 21 …

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