Andrew Phipps

Andrew Phipps provides expert industry opinion, insights and trends to help companies make better business decisions. Subscribe for regular updates.

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POS Tracking 2 min
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Converting browsers to buyers

We all recognize that the rise in ownership of connected devices is driving the growth of..
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Consumer Goods 2 min
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Back to basics – it’s the fundamentals of retail that drive consumers to stores

New data from GfK’s pilot Shopping Monitor Electro study shows that even in a digital..
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Consumer Goods 2 min
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Difficult to be different – can we change even if we want to?

One of the subjects often addressed in conference papers, or in worthy articles is the..
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Innovation and Digital 2 min
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Online retail insights: Changing consumer purchase behavior

The internet has become an integral part of the shopping experience for a very large..
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