Ashok Sethi

Ashok Sethi

ashok.sethi@gfk.com

My blog posts

Confucian Stress

December 10, 2015

Money (perceived lack of it) the biggest cause of stress in the world! Mark Zuckerberg, the founder of Facebook, has declared that he will give away 99% of his shares in the company, worth $45 billion, for philanthropic purposes. He is in good company, as several other billionaires, …

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From “me” to “we”

July 22, 2015

Is it time to increase your investment to win the hearts of the Chinese consumers or is it time to cut the mushy stuff and compete on hard core product and price advantage?  Research indicates that it is time to put love in the air. It is time to woo and win, as the consumers are demanding and …

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Haitao, daigou and tourism

July 16, 2015

It has been mistakenly reported that 100 million Chinese tourists will go overseas in 2015.  Actually only around 10 million real tourists will go abroad, and the remaining 90 million will be shoppers in the guise of tourists. The most popular way of buying imported goods remains personal …

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The Brand Divorce

August 5, 2014

In 2013, 3.5 million Chinese couples filed for a divorce - an increase of 12.3% over the previous year. With more and more Chinese choosing to part ways with their partners and live on their own, the Chinese marriage is in crisis. In addition, many more, particularly educated women (often …

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