Amanda Martin

Amanda Martin

amanda.wheeler@gfk.com

My blog posts

The UK cook: A changing breed

July 24, 2015

Whether you produce or sell food and drink, make the tables consumers eat at, the kitchens they cook in or the appliances and utensils that help them, it’s vital that you know about trends in cooking. We are able to bring together a unique set of data sources to provide an insight into people’s …

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Hey, good looking…

July 17, 2015

The pressure to look good surrounds us. TV programs, advertisements on the high street and in magazines, newspaper stories on celebrities, even the endless selfies on social media – there are really very few major communication channels are not promoting images of good looking …

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Who really leads in the kitchen?

May 1, 2015

It’s probably fair to say that retailers target most of their advertising for “all things cooking” towards women. But are the ladies really still the driving force in the kitchen – and therefore in kitchen purchases? And which countries harbor a population that is simply bursting with cooking …

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Top 5 ways people maintain their physical health

March 8, 2015

We asked consumers around the world what activities they regularly engage in to maintain their physical health – and getting enough sleep topped eating healthy food, exercising or taking vitamins1. Globally, two-thirds of consumers (66 percent) say that they regularly get enough sleep in …

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