BabitaEarle

babita.earle@gfk.com

My blog posts

How Women Can Help Gaming Companies Win Big

June 5, 2014

What do women want? The answer just might be online games. The surprise for many is that women aged 35-44 emerged as the heaviest single group of users of online games, a demographic shift that we believe perfectly aligns with growing access to games from mobile devices and the development of …

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Maximising Mobile at BAFTA

May 23, 2014

It can feel as though we are constantly being bombarded with facts, figures and statistics about mobile. But what does any of it mean, and how can we start to make sense of the mobile jungle? This was the theme of Maximising Mobile, hosted by GfK at the iconic BAFTA location in London, which …

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The evolving role of the app

October 25, 2013

As 2013 emerges as another ‘year of mobile’, the channel’s growth shows no sign of abating. Global smartphones sales have grown nearly 500% in the last 5 years changing consumer behaviour in profound ways, offering more and more functionality, and becoming increasingly embedded in our lives. …

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