Insights, Data Science & Analysis Blog | GfK

Solutions
Our solutions empower brands and their leaders to be their best

Brand and marketing performance

Sales and market growth

Consumer and shopper intelligence

Media measurement
Featured

gfknewron

gfkconsult

Customer success stories
Industries
Industries

Technology Products & Durables

Fast-Moving Consumer Goods

Automotive

Retail

Media and Entertainment
Featured

Customer success stories

See how brands across the globe rely on GfK's world-class analytics
Insights
Trending Topics

Read all latest insights

Jump to the sections on:

Market dynamics and decision making

What consumers want and need

The omnichannel shopping world

Brands in transition

The sustainability imperative

Technology Trends
Featured Inspirations

CMO Outlook Hub

Insights from marketing leaders across the globe

GfK Blog

Tap into GfK`s expertise across a host of verticals and marketplace dynamics

Thinking Ahead Podcast

This is a podcast about research, innovation, and discovery.

State of Tech & Durables

Your full view on the Tech and Durables industry trends
Data Partners
About GfK

Brian Hayes

Brian leads enterprise sales and strategy within the GfK Etilize product suite. Focusing on eCommerce solutions for our customers by making online product data simple, accessable and more profitable. Brian works manufacturers and resellers to enhance the product display pages to better drive ecommerce conversions.

Find more blog articles from Brian Hayes

Retail 2 min
read

5 mistakes eCommerce sellers make & how to get it right

Every eCommerce seller knows that when it comes to selling products online, content..
Read more

Brian Hayes

Find more blog articles from Brian Hayes

5 mistakes eCommerce sellers make & how to get it right